marketing
Celebs of the Influencer market?blur=25

With fans that run into thousands and even millions on social media platforms, these young creators are making a splash in the influencer industry. Meet the digital celebrities empowering brands

Shikha Paliwal Oct 31, 2019 8:21 AM

Samuel Vanel, Director - Southeast Asia, INCA?blur=25

Ahead of its Asia expansion, Samuel Vanel in his new role will oversee the company operations in Southeast Asian markets of Indonesia, Philippines, Thailand, Malaysia and Singapore

exchange4media Staff Oct 30, 2019 3:47 PM

Meera Iyer?blur=25

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

Ajey Mehta, VP & Region head (APAC), HMD Global?blur=25

Focusing on consumer experience, Ajey Mehta, VP & Region head (APAC), HMD Global (the house of Nokia phones) talks to exchange4media about the phone updates that keep getting better over time

exchange4media Staff Oct 30, 2019 8:52 AM

social media ad campaigns?blur=25

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

Money?blur=25

Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

Insta?blur=25

What is special about these formats is the fact that users don’t look at them as intrusive but willingly engage with them

Shikha Paliwal Oct 25, 2019 9:14 AM

Isobar Accelerate?blur=25

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

Saregama Caravan?blur=25

A solution to your gifting dilemma this festive season, to celebrate the good times in the company of family, friends and retro music.

exchange4media Staff Oct 23, 2019 4:54 PM

Anuj Rustagi?blur=25

Anuj Rustagi, COO - Chocolates, Confectionery, Coffee & New Categories, Food Division, ITC Ltd, shares insights on launch of Fabelle Trinity - Truffles Extraordinaire and using digital to promote it

Shikha Paliwal Oct 23, 2019 8:55 AM

KayBeauty?blur=25

The CEO of Nykaa Beauty talks about the launch of their Kay Beauty brand, its marketing strategy, use of influencer marketing and more

Noel Dsouza Oct 23, 2019 8:43 AM

User Generated Content?blur=25

Industry experts share insights on how User Generated Content on digital platforms can serve as word-of-mouth for brands and how they should manage such conversations to create an impact

Noel Dsouza Oct 23, 2019 8:04 AM

Big Bazaar Diwali?blur=25

The films use Facebook’s new short video format to convey a lot in a very short time and look at different tension points that shoppers have at different parts of a store

exchange4media Staff Oct 22, 2019 1:25 PM

Fulcro and Whisper?blur=25

Fulcro will be responsible for channelising Whisper range of products on digital, including on social media

exchange4media Staff Oct 22, 2019 11:56 AM

OML?blur=25

In conversation with exchange4media, Gunjan Arya, Managing Partner, OML, talks about the company’s journey as creators of content for OTT platforms, success of their Global Creator Network and more

Shikha Paliwal Oct 22, 2019 8:40 AM

Housefull 4?blur=25

Akshay Kumar starrer Housefull 4 team is going all out, painting coaches of trains in and around Mumbai to promote the film, grab maximum eyeballs, and clock in huge revenues at the box office

Shreshtha Verma Oct 22, 2019 8:38 AM

Influencer marketing?blur=25

Decoding influencer marketing trends, pricing for videos and how the space is growing for branded content in the future

Noel Dsouza Oct 21, 2019 8:50 AM

Mahindra Susten?blur=25

The campaign seeks to reinforce the importance of reuse and recycling for a sustainable future

exchange4media Staff Oct 18, 2019 5:34 PM

Star Bharat?blur=25

The campaign provided an interactive experience to the audience of 'Jag Jaanani Maa Vaishnodevi – Kahani Matarani Ki’

exchange4media Staff Oct 17, 2019 4:34 PM