marketing
Nikhil Arora GoDaddy India

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora Jul 11, 2019 8:57 AM

MarTech 2019

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Dentsu

Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space

exchange4media Staff Jul 10, 2019 3:12 PM

Audacious Marketing

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

socialMedia

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM

moment marketing

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

Oppo

Shah to capture the true beauty of India in 10 days over 10 cities with OPPO Reno 10x Zoom

exchange4media Staff Jul 8, 2019 1:37 PM

Bhuvan Bam United Colors of Benetton

An event at Select Citywalk in Delhi marked the reveal of Rolling Stone India’s July 2019 issue, featuring Bhuvan Bam on the cover sporting Benetton's Spring Summer 2019 collection

exchange4media Staff Jul 6, 2019 4:00 PM

Red Stone Chimpz Inc

The agency’s Mumbai office will manage both offline and online marketing duties for the real estate development company

exchange4media Staff Jul 4, 2019 3:31 PM

conclave

Industry experts at a conclave spoke about the need to adopt technology in the jewellery industry, and reinventing brand & advertising strategy in the digital world

exchange4media Staff Jul 4, 2019 8:28 AM

SapnaArora

Arora has previously served in various leadership roles at Procter & Gamble, Reckitt Benckiser, Nestle and Bennett Coleman

exchange4media Staff Jul 3, 2019 1:08 PM

Anshuman Chakravarty

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan Jul 3, 2019 8:39 AM

VIVO

The phenomenal success of Vivo Pro-Kabaddi League’s previous seasons has created a buzz for new brands to come on board

Shweta Raaj Singh Jul 2, 2019 8:23 AM

trends

Morden Chen, General Manager of Alibaba UC Ads Marketing, speaks on trends in content on Mobile, the ROI of creativity, influencer marketing and the growth of programmatic buying in India

exchange4media Staff Jul 1, 2019 2:13 PM

UCAds

Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way

exchange4media Staff Jul 1, 2019 2:01 PM

Monk

Monk Media has acqui-hired the entire SocialGIZ team of 10 people and merged it with their Mumbai team

exchange4media Staff Jul 1, 2019 12:15 PM

memeMarketing

Brands such as Netflix, Disney and BarkBox are effortlessly encashing the meme marketing culture to attract the audiences and provide content in ways different from the conventional

Nafisa Shaheen Jul 1, 2019 8:51 AM

Tamara

McCleary, CEO of Thulium, explains how digital transformation has become the key to building a successful marketing plan

exchange4media Staff Jun 28, 2019 8:52 AM

TechManch

Ajay Dang, Vishal Subharwal and M Yeshwanth Nag along with Noor Warsia debate

exchange4media Staff Jun 28, 2019 7:59 AM