The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue

exchange4media Staff Nov 11, 2022 8:17 AM


The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match

exchange4media Staff Nov 10, 2022 4:14 PM

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Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series

exchange4media Staff Nov 10, 2022 4:06 PM


The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM


Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’

exchange4media Staff Nov 8, 2022 3:39 PM

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A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion

Kanchan Srivastava Nov 8, 2022 9:16 AM

Recession proofing businesses?blur=25

The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times

Nilanjana Basu Nov 8, 2022 9:00 AM

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Mondelez International, Volkswagen Group, REI, General Motors and General Mills have so far confirmed discontinuation of advertising on the social media platform

exchange4media Staff Nov 7, 2022 6:54 PM


The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years

exchange4media Staff Nov 5, 2022 9:00 PM


S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign

Tanzila Shaikh Nov 5, 2022 9:48 AM


Earlier this week, General Motors too announced that it would pause paying for advertising on Twitter

exchange4media Staff Nov 4, 2022 7:18 PM


Himthani will overlook social media, influencer marketing and social commerce

exchange4media Staff Nov 4, 2022 6:17 PM


Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore

exchange4media Staff Nov 3, 2022 5:33 PM

Sahil Deswal?blur=25

Deswal has previously held leadership roles at Trell, Times Internet & BigBasket

exchange4media Staff Nov 3, 2022 3:40 PM

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While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM


According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place

exchange4media Staff Nov 2, 2022 5:41 PM


From Cadbury to Coca-Cola, many big brands are investing in Insta Reels

Medha Jha Nov 1, 2022 9:11 AM