marketing
The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue
exchange4media Staff Nov 11, 2022 8:17 AM
The brand launched its first ad with the cricketer on Hotstar during India vs. England T20 semi-final match
exchange4media Staff Nov 10, 2022 4:14 PM
Dubai-based 27th Sports have acquired exclusive rights from Impress-Mattra Consortium, the on-ground rights holder of all Bangladesh cricket team’s home series
exchange4media Staff Nov 10, 2022 4:06 PM
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
Kanchan Srivastava Nov 10, 2022 8:24 AM
Unveils campaign ‘One Nykaa two apps: Two apps, double the fun’
exchange4media Staff Nov 8, 2022 3:39 PM
Kapoor and Bhatt became parents to a baby girl on November 6
exchange4media Staff Nov 8, 2022 9:34 AM
A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion
Kanchan Srivastava Nov 8, 2022 9:16 AM
The global recession is upon us, but experts believe the right strategy and belief in technology can get a company through these hard times
Nilanjana Basu Nov 8, 2022 9:00 AM
Mondelez International, Volkswagen Group, REI, General Motors and General Mills have so far confirmed discontinuation of advertising on the social media platform
exchange4media Staff Nov 7, 2022 6:54 PM
The 2nd edition of Realty+ Top 50 Marketing Minds Awards 2022 held virtually on Nov 04
exchange4media Staff Nov 7, 2022 1:16 PM
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
exchange4media Staff Nov 5, 2022 9:00 PM
S Prasanna Rai, Vice President – Marketing, Wipro Consumer Care & Lighting, talks about Santoor’s recently released campaign
Tanzila Shaikh Nov 5, 2022 9:48 AM
Earlier this week, General Motors too announced that it would pause paying for advertising on Twitter
exchange4media Staff Nov 4, 2022 7:18 PM
Himthani will overlook social media, influencer marketing and social commerce
exchange4media Staff Nov 4, 2022 6:17 PM
Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore
exchange4media Staff Nov 3, 2022 5:33 PM
Deswal has previously held leadership roles at Trell, Times Internet & BigBasket
exchange4media Staff Nov 3, 2022 3:40 PM
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
Kanchan Srivastava Nov 3, 2022 9:10 AM
According to the study by GroupM’s Consumer Eye, 60% of the respondents agreed that free TV channels make the world a better place
exchange4media Staff Nov 2, 2022 5:41 PM
From Cadbury to Coca-Cola, many big brands are investing in Insta Reels
