The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report

exchange4media Staff Nov 16, 2019 9:51 AM

Sutter Mills Co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon will remain in their current roles and will guide the integration

exchange4media Staff Nov 15, 2019 4:30 PM

The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

exchange4media Staff Nov 15, 2019 3:34 PM

MarTech Mumbai 2019 Conference & Expo will be held on November 26, 2019, at ITC Maratha

exchange4media Staff Nov 15, 2019 8:28 AM

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market

Sonam Shah Nov 11, 2019 9:19 AM

The agency has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

exchange4media Staff Nov 8, 2019 11:19 AM

The exchange4media flagship event, with the theme - ‘Marketing Technologies for 2020 and Beyond’ - will be held on November 26, 2019, at ITC Maratha, Mumbai

exchange4media Staff Nov 8, 2019 8:35 AM

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

Gozoop will be responsible for full-funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals

exchange4media Staff Nov 6, 2019 8:21 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

The Canva Button will enable customers to design ads, banners, and social graphics, and publish to their marketing channels directly from HubSpot

exchange4media Staff Nov 5, 2019 12:51 PM

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM

This roundtable, which brought together the industry leaders, was curated in partnership with Resulticks.

exchange4media Staff Nov 4, 2019 11:10 AM

With giant installations and vibrant graffiti, the South African casual dining restaurant brand aims to create hype and excitement around the opening of its tenth restaurant at Ambience Mall, Gurgaon

exchange4media Staff Nov 1, 2019 3:52 PM

Moment marketing during festivals like Halloween is a great way for brands to leverage and connect with the millennial consumer

Noel Dsouza Nov 1, 2019 8:24 AM