The platform has a strong line-up of content for next six months, including The Ashes, the West Indies tour of India and the 11th season of Kaun Banega Crorepati

Tasmayee Laha Roy Jul 19, 2019 8:36 AM

Analysts say roping in Indian actors helps foreign production houses expand reach of their films, as in the case of Shah Rukh Khan & his son doing voiceovers for ‘The Lion King - Rise of the King’

Nafisa Shaheen Jul 18, 2019 8:50 AM

Christopher says the focus of his new venture would be business development for organisations, across tech, FMCG, BFSI, and media brands sectors

Simran Sabherwal Jul 18, 2019 8:29 AM

As sales continue to slide and the industry looks at ways to reverse the trend, will automobile makers now turn to digital advertising versus the more expensive traditional mediums? We ask experts

Shikha Paliwal Jul 18, 2019 8:13 AM

Before this, Seth was the Chief Marketing Officer at Panasonic India

exchange4media Staff Jul 17, 2019 1:57 PM

Koopid’s technologies can now be integrated into Avaya's contact center solutions for seamless transitions from AI-driven customer self-service to live human assistance on chat or voice

exchange4media Staff Jul 16, 2019 4:09 PM

Experts say live streaming can invite instant feedback and reactions & the biggest advantage is its authenticity 

Nafisa Shaheen Jul 15, 2019 9:01 AM

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Experts believe that this time the Saif Ali Khan-Nawazuddin Siddiqui starrer, will have better engagement and reach, as it has created an impact among audiences

Dolly Mahayan Jul 15, 2019 8:30 AM

Experts say creativity and credibility rank higher than celebrity endorsements for effective and purposeful marketing

Shweta Raaj Singh Jul 15, 2019 8:24 AM

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma Jul 15, 2019 8:12 AM

Lee-Joe will succeed Kelly Bennett, who retired from the company earlier this year

exchange4media Staff Jul 12, 2019 6:10 PM

In his session, Dhawan took the audience of digital marketers, media planners and media agencies through a presentation on the value of impressions and a CrossMedia(TM) research conducted by Kantar

exchange4media Staff Jul 12, 2019 4:27 PM

Being in the industry for more than 30 years, Akshay Kumar's brand value continues to increase by the day

exchange4media Staff Jul 12, 2019 9:06 AM

Get curated, tailor-made and targeted content through our Whatsapp Channel

exchange4media Staff Jul 11, 2019 3:02 PM

Guest Column: Nikhil Arora, VP & MD, GoDaddy India, takes us through the key elements of building an online presence and how they can help an emerging sports brand

Nikhil Arora Jul 11, 2019 8:57 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Imprint focuses on the application of digital marketing engines to organic interpersonal marketing and networking in the online social space

exchange4media Staff Jul 10, 2019 3:12 PM

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media

Shreshtha Verma Jul 10, 2019 8:56 AM