marketing
Sudhakar Rao?blur=25

Sudhakar Rao, Director, Branding, ICFAI Group, shared key insights on ‘Millennials: Future of Brands Evolution’

exchange4media Staff Nov 29, 2019 11:25 AM

Indian Marketing Awards?blur=25

Aditya Puri, Managing Director, HDFC Bank, conferred with Lifetime Achievement Award

exchange4media Staff Nov 28, 2019 9:09 PM

Syska and The Man Company?blur=25

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

exchange4media Staff Nov 28, 2019 4:31 PM

Brand licensing?blur=25

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM

Kashyap Kompella CFA, Co-author, "Practical Artificial Intelligence" and CEO, rpa2ai Research?blur=25

Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

Trubore and Big Trunk Communications?blur=25

Big Trunk Communications will be involved in Trubore's social media strategy and media advertising, along with content creation and design

exchange4media Staff Nov 27, 2019 12:58 PM

Jose Antonio Cachaza LaLiga India?blur=25

At the e4m Martech Mumbai 2019, Jose Antonio Cachaza, Managing Director of LaLiga India spoke about using technology to market to the sports fans

exchange4media Staff Nov 27, 2019 8:52 AM

Martech Mumbai 2019?blur=25

Industry experts shared their views on how virtual realities are transforming marketing and what it holds for the future

exchange4media Staff Nov 27, 2019 8:35 AM

Pawan Sarda and Aarti Samant?blur=25

Pawan Sarda, Group Head- Digital, Future Group and Aarti Samant, Lead Digital, e-Commerce & Content, Future Group, shared insights on how they are using Marketing Technology to amplify their brand

exchange4media Staff Nov 27, 2019 8:33 AM

Sunil Kumaran BIG FM?blur=25

Kumaran, Country Head - Product, Marketing & THWINK BIG, BIG FM, talks about the aim of repositioning their brand with purpose-driven marketing campaigns

Noel Dsouza Nov 26, 2019 9:11 AM

Amardeep Singh?blur=25

Amardeep Singh, COO, Gutenberg, shares his views on the role of integrated communication agencies, digital in the PR industry and their future plans

Nafisa Shaheen Nov 25, 2019 2:18 PM

Packaging redesign?blur=25

Guest Column: Ashwini Pable, Strategic Consultant Director, bluemarlin – India & SEA, tells us about things brands should bear in mind while redesigning their packaging to grab the buyer's attention

Ashwini Pable Nov 25, 2019 9:11 AM

Amrinder Singh?blur=25

Guest Column: Amrinder Singh, Director, Bonn Group of Industries writes about how Influencer Marketing is used for niche products & being authentic is the new chic

Amrinder Singh Nov 22, 2019 9:40 AM

Amit Gujral?blur=25

Gujral joined LG in 2003 and has been in the marketing industry for over 22 years

exchange4media Staff Nov 21, 2019 2:31 PM

IMA?blur=25

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

Google?blur=25

The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

LinkedIn?blur=25

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Marie Gulin-Merle, VP of global ads marketing, Google?blur=25

Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report

exchange4media Staff Nov 16, 2019 9:51 AM