marketing
IMA?blur=25

An elite panel of jury members held a day-long discussion to pick the most deserving entries in marketing excellence

exchange4media Staff Nov 21, 2019 9:15 AM

Google?blur=25

The report provides a direction for brands to measure themselves objectively on the effectiveness of their digital marketing campaigns and attain digital maturity

exchange4media Staff Nov 20, 2019 4:33 PM

LinkedIn?blur=25

‘The Long and Short of ROI’ report reveals how measuring ROI over the length of the sales cycle can lead to more accurate reporting, greater marketer confidence, and improved campaign management

exchange4media Staff Nov 20, 2019 2:08 PM

Disney Frozen 2?blur=25

The brand associations include Pantaloons, Hasbro, Flipkart, ITC, Asian Paints, Hamleys and Scholastic among others. Disney’s Frozen 2 is set to hit the screens this Friday

exchange4media Staff Nov 18, 2019 6:30 PM

Marie Gulin-Merle, VP of global ads marketing, Google?blur=25

Google has named her as a ‘key partner’ to its ads sales, product, and engineering leadership, according to a news media report

exchange4media Staff Nov 16, 2019 9:51 AM

Accenture and Sutter Mills?blur=25

Sutter Mills Co-founders Guillaume Cardon, Oliver Mazeron and Xavier Cardon will remain in their current roles and will guide the integration

exchange4media Staff Nov 15, 2019 4:30 PM

Uber Eats campaign?blur=25

The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food

exchange4media Staff Nov 15, 2019 3:34 PM

MarTech Mumbai 2019?blur=25

MarTech Mumbai 2019 Conference & Expo will be held on November 26, 2019, at ITC Maratha

exchange4media Staff Nov 15, 2019 8:28 AM

Adidas Real Kashmir FC?blur=25

Adidas announced its partnership with Real Kashmir FC last season with an aim to bring about a positive change narrating an inspiring story of the ‘Snow Leopards’, as the club is popularly known

exchange4media Staff Nov 13, 2019 11:22 AM

Dabur Chyawanprash?blur=25

Dabur along with Starcom released a print ad campaign in the Times of India for its immunity boost based product Chyawanprash

Anjali Thakur Nov 13, 2019 8:29 AM

Sonam Shah Treize?blur=25

Guest Column: Sonam Shah, Founder & CEO of Treize Communications, explains how even in a fast-growing industry, there is still limited understanding of PR & Corp Comms in the Indian market

Sonam Shah Nov 11, 2019 9:19 AM

Mirium India?blur=25

The agency has come on board as a strategic digital and implementation partner for entire Salesforce Marketing Cloud stack

exchange4media Staff Nov 8, 2019 11:19 AM

Martech?blur=25

The exchange4media flagship event, with the theme - ‘Marketing Technologies for 2020 and Beyond’ - will be held on November 26, 2019, at ITC Maratha, Mumbai

exchange4media Staff Nov 8, 2019 8:35 AM

Shopmatic Onlinesalesai?blur=25

Shopmatic has launched a new Point of Sale feature on its platform that simplifies inventory management and expedites order generation

exchange4media Staff Nov 7, 2019 5:44 PM

Manoj Adlakha, CEO, American Express Banking Corp?blur=25

Manoj Adlakha, CEO, American Express Banking Corp India, talks about how the brand is geared up to go all out in terms of advertising & marketing, millennials being the target group and more

Tasmayee Laha Roy Nov 7, 2019 8:29 AM

Gozoop and iBall?blur=25

Gozoop will be responsible for full-funnel marketing solutions for a wide range of iBall product launches which includes various tech accessories and IT peripherals

exchange4media Staff Nov 6, 2019 8:21 AM

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance?blur=25

Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

Hubspot and Canva?blur=25

The Canva Button will enable customers to design ads, banners, and social graphics, and publish to their marketing channels directly from HubSpot

exchange4media Staff Nov 5, 2019 12:51 PM

Manisha Lath Gupta?blur=25

Manisha Lath Gupta, Head of Marketing, Uber India & South Asia, talks to us about the insight, marketing mix, and marketing spends of the campaign

Noel Dsouza Nov 5, 2019 8:06 AM

Prestige Group and Mirum?blur=25

A marketing automation platform will enable Prestige to ensure contextual and relevant communication to its customers, creating a seamless user experience

exchange4media Staff Nov 4, 2019 11:15 AM