marketing

Anjali Malhotra Nanda, Chief Customer, Marketing, Digital & IT Officer, Aviva Life Insurance India, says digital offers better scope in terms of customisation and personalisation

Ruhail Amin 03-May-2019

The brand plans to open 40 standalone outlets nationally within the next 3 years

exchange4media Staff 02-May-2019

A new advertising campaign, ‘Go Your Own Way’, using Fleetwood Mac’s anthemic classic as its supporting soundtrack, was also launched

exchange4media Staff 30-April-2019

Founded by Kunal Rao, Srishty Chawla, Anup Kamath, and Sandeep Rao, One Source aims to be among the top-10 integrated marketing consultancies by 2022

exchange4media Staff 30-April-2019

Admitad's Annual Report also noted the growing trend of influencer marketing, which is expected to become the traffic channel promising the most dynamic growth

exchange4media Staff 29-April-2019

Surana, VP, New Product Development, DS Group spoke about the growth of influencer marketing in India and how it is helping brands

exchange4media Staff 29-April-2019

Marketing honchos dwell on the topic, Bulls eye: Targeted advertising meets social media

exchange4media Staff 29-April-2019

Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing

exchange4media Staff 29-April-2019

Vats, Group CEO & Managing Director, Viacom 18 Media, spoke about ‘harmonising chaos in a new world order’

exchange4media Staff 27-April-2019

Magow, Co-founder & CEO India, MakeMy Trip, spoke on the topic, ‘CEO’s Take: The Art & Science of Marketing’

Noel Dsouza 27-April-2019

Anand, Senior General Manager & Group Head (Marketing), Hyundai Motor India, delivered a session on Going Digital: Transitioning From A Traditional Ecosystem at the Pitch CMO summit in Delhi on Friday

exchange4media Staff 27-April-2019

The theme for the Delhi summit this year is ‘Transforming Businesses in the Digital Age’. In line with the theme, the summit will host two panel discussions

exchange4media Staff 24-April-2019

Social listening and posting, online reputation management and customer relationship management are some of the new features added to the DIY social media platform

exchange4media Staff 23-April-2019

The conference showcased how Adobe, along with its key strategic partners, offers innovative solutions to brands with a range of products and services

exchange4media Staff 17-April-2019

Retail expansion continues to be one of the key imperatives for Kurl-on explained Sudhakar Pai, Chairman & Managing Director, Kurl-on at the press conference

Shweta Raaj Singh 17-April-2019

Samyukta Ganesh Iyer, Head of Marketing, Baskin Robbins India, talks about the brand’s latest campaign, the role digital is going to play for the brand this year, new products and more

Neethu Mohan 16-April-2019

Ahuja, Head - Marketing of TCNS Clothing that has brands such as W, Aurelia & Wishful, believes e-commerce will continue to capture incremental demand away from unorganised retail

Dolly Mahayan 15-April-2019

On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age

Moumita Bhattacharjee 15-April-2019

Dube was earlier with Zee News as Vice President-Programming

exchange4media Staff 12-April-2019

The Tech Company will be headed by Praveen Rao and will develop several IP platforms to bridge offline customer experience with the digital and online world

exchange4media Staff 10-April-2019

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