marketing
Swiggy's creative on instagram music

Interactions on social media have helped Swiggy reach its audience, while bringing forth a take on trending topics, says Ashish Lingamneni, AVP Marketing, Swiggy

Nafisa Shaheen Sep 24, 2019 8:15 AM

fbb fashion love stories

The first-of-its-kind concept brings fashion love stories to life on Instagram stories while allowing the audience to be a part of it

exchange4media Staff Sep 23, 2019 3:29 PM

criteo

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

IQuanti

The US-based digital marketing firm is already working with regional banks and eCommerce players in Australia, Singapore, and India

exchange4media Staff Sep 20, 2019 1:04 PM

Xaxis

Head-to-head campaign test reveals Xaxis video solution delivered 15 times more viewable cost efficiency versus social video ads

exchange4media Staff Sep 20, 2019 11:56 AM

PixelFox

The agency will handle social media creatives, media and ORM-led services for Softweave, along with strategic positioning, content creation and brand awareness

exchange4media Staff Sep 20, 2019 11:00 AM

Anand Jain CleverTap

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

DCBBank

The mandate includes digital creative strategy, social media campaign creation and performance marketing

exchange4media Staff Sep 19, 2019 6:36 PM

SilverPush BetterButter

This foray into the media content space aims to strengthen the advertising business of SilverPush by providing a deeper penetration within the advertising value chain

exchange4media Staff Sep 18, 2019 4:30 PM

Dabang Delhi Bura Na Maano

Conceptualised by Turmeriq Integrated Marketing Solutions, the campaign videos generated 3 lakh views across social media platforms

exchange4media Staff Sep 18, 2019 3:59 PM

Ntooitive

Ntooitive has also officially announced its new data-driven digital marketing service, Ntooitive Healthcare

exchange4media Staff Sep 18, 2019 11:03 AM

Instagram

From toys to plants, start-ups and medium-sized brands are selling everything on Instagram to cash in on the growing user base of the medium

Shreshtha Verma Sep 18, 2019 8:49 AM

Shailesh Kumar CHLEAR

CHLEAR fuses traditional advertising with futuristic elements such as AI, Big Data, Localised Content to deliver brand reach, recall and connect

exchange4media Staff Sep 17, 2019 3:45 PM

Vikas Chawla Social Beat

Guest Column: Vikas Chawla, Co-founder of Social Beat, explains how to build a sustainable podcast channel in an age where content is king

Vikas Chawla Sep 17, 2019 8:42 AM

Kantar

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

Chtrbox

Funbox offers brands a smart solution to getting their products in front of relevant influencers, build & strengthen meaningful relationships and getting authentic reviews and earned media

exchange4media Staff Sep 11, 2019 6:33 PM

WPPImmobi

CVL Srinivas, WPP India Country Manager; Naveen Tewari, Founder & CEO, InMobi Group; and Abhay Singhal, Co-founder, InMobi Group; talk about the association that will “shape the market”

Srabana Lahiri Sep 11, 2019 11:03 AM

LeoBurnett

The agency will handle a host of B2B & B2C services across the businesses, including the BTL work and circle marketing campaigns

exchange4media Staff Sep 11, 2019 10:38 AM