marketing

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

exchange4media Staff 1 week ago

Kelly will serve as Vice President, Global Marketing and Nick D'Ascensao will be Vice President, Global Sales

exchange4media Staff 1 week ago

Design studio Pentagram, its partners Jody Hudson-Powell and Luke Powell, consulted KPIT in developing this new visual identity

exchange4media Staff 1 week ago

‘Instant noodles have traditionally been positioned as a snack in India, but the research indicates that brands may be missing out on an important occasion: breakfast’

exchange4media Staff 1 week ago

The company said Ranbir’s cool demeanor & innate sensibilities completely resonates with the brand

exchange4media Staff 1 week ago

Tata represented by 23 brands among top 1000, Godrej has 15 and Samsung has 8

exchange4media Staff 1 week ago

The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year

exchange4media Staff 1 week ago

The agency will start its operations in June 2019 and is headquartered in Bengaluru

exchange4media Staff 03-June-2019

The campaign by More Marketing will be rolled out across digital and social media platforms with a range of ATL & BTL activations planned over a period of 3 months

exchange4media Staff 01-June-2019

The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices

exchange4media Staff 31-May-2019

Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts

exchange4media Staff 31-May-2019

At the Pitch CMO Summit Bangalore 2019, Pradeep Hejmadi, Group CEO, Aidem Ventures spoke about ‘the power of emotion in marketing’

exchange4media Staff 31-May-2019

At the Bangalore edition of the summit, Kant, CEO, Watches & Accessories, Titan, spoke on the topic ‘The X Factor in Building Brands’

exchange4media Staff 31-May-2019

iOptimise creates dynamic keywords and ad copies from client content management system

exchange4media Staff 30-May-2019

From experiential zones to activities revolving around the game on digital platforms, brands are continuously pushing the limit to establish connect with the sport as well as its target audience 

Shweta Raaj Singh 30-May-2019

Abhishek Ganguly, Managing Director, Puma India tells us how the brand is planning to go big in terms of brand visibility for the ICC World Cup 2019

Anjali Thakur 30-May-2019

The move will enable the essence of real word of mouth marketing in the ecosystem through ordinary digital citizens

exchange4media Staff 29-May-2019

Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio

Moumita Bhattacharjee 29-May-2019

Frump, MD, Volvo Cars India, tells us why the brand doesn’t spend much on marketing, the importance of India as a market, their future strategy and more

Dolly Mahayan 29-May-2019

The total number of movies released nationwide increased by 14% from 951 in 2017 to 1,087 in 2018, says the report

exchange4media Staff 28-May-2019

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