marketing
MaddiesMindshare

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

exchange4media Staff Oct 11, 2019 10:11 PM

SnapChat

DiCicco, Head-International Expansion at Snapchat, says over 200 million people use the app every day to express themselves

exchange4media Staff Oct 11, 2019 5:22 PM

Bloomingdale Public Relations

Celebrating its 6th anniversary, the company will focus on being a holistic marketing communication services agency

exchange4media Staff Oct 11, 2019 5:05 PM

Screenage and Maddies

Experts will share interesting insights during their respective spotlight sessions and keynote addresses

exchange4media Staff Oct 11, 2019 8:46 AM

Influencer Marketing

Experts say the primary reason for the rise in influencer marketing is personalization and it helps in breaking the festive season clutter

Nafisa Shaheen Oct 10, 2019 8:45 AM

BKT LaLiga

Rajiv Poddar, Joint MD of tyre manufacturing company BKT and José Antonio Cachaza, MD, LaLiga India, share insights on the impact of the association for both parties

Noel Dsouza Oct 10, 2019 8:41 AM

Kantar Frrole

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

DaburHoney

To create awareness about these sweets, the brand roped in few food and lifestyle influencers at Kolkata

exchange4media Staff Oct 9, 2019 11:17 AM

RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Ankit Mehrotra

Mehrotra, Co-founder of Dineout will deliver a keynote speech on 'The Digital Transformation of Restaurants - Preparing for the Next Billion Customers'

exchange4media Staff Oct 7, 2019 4:38 PM

Mathew Chandy Duroflex

Chandy spoke about the rise of Chinese companies and how they challenge already established technology giants such as Google

exchange4media Staff Oct 7, 2019 8:53 AM

NikkiMendonca

Nikki Mendonça, President of Accenture Interactive Operations, speaks about the unveiling of their ‘experience activation network’ in Mumbai

Shikha Paliwal Oct 7, 2019 7:45 AM

Balaji Prakash

Prakash, Senior Vice President and Head of Sales & Marketing, EID Parrys, spoke about product-oriented personalization, individual-oriented pricing and much more

exchange4media Staff Oct 5, 2019 8:32 AM

Panel

The panel discussion was moderated by B Srinivasan, and the panellists were Tanuj Choudhry, S Subramanian and Nishanth Chandran

exchange4media Staff Oct 5, 2019 8:10 AM

Ad Parody

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

BK Rao

BK Rao, Senior Category Head of Marketing, Parle Products, said the brand also plans to up its digital spends to 16%

Misbaah Mansuri Oct 4, 2019 8:25 AM

Rahul Jaiswal

Prior to this, Jaiswal was Deputy Director of Category Marketing at Myntra

exchange4media Staff Oct 3, 2019 1:29 PM

TalkWalker

The report delves into the importance of influencer marketing, market opportunities, growth prospects, strategic insights and challenges present

exchange4media Staff Oct 3, 2019 12:15 PM

Barri Rafferty

On her first trip to India, Rafferty, CEO of Ketchum, shared insights on PR strategies for digital vernacular platforms in India and plans for the Indian market

Noel Dsouza Oct 1, 2019 8:34 AM