marketing
Spatial access?blur=25

Spatial Access’s advisory unit works with advertisers to increase media and marketing ROI

exchange4media Staff Feb 10, 2020 10:58 AM

Bacardi Logo?blur=25

A look at how Bacardi became synonymous with great music experience in India by partnering with the right kind of musicians to advocate their brand message

Noel Dsouza Feb 10, 2020 7:50 AM

OPPO F15 Influencers?blur=25

OPPO collaborates with travel influencers Aakash Malhotra and Donal Bisht to capture the true essence of Chadar Trek and Leh with OPPO F15

exchange4media Staff Feb 9, 2020 6:00 PM

Buzzoka?blur=25

Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook

exchange4media Staff Feb 6, 2020 1:30 PM

KIA Motors Meerkat?blur=25

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

DAN?blur=25

DMC brings together Dentsu proprietary ecosystems such as Facebook Marketing Partner, Badged DAN Data Labs Product Suite, Dentsu Explore and other proprietary MarTech tools

exchange4media Staff Feb 3, 2020 2:33 PM

Tata Tea?blur=25

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Malika Sadani The Moms Co?blur=25

Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani

exchange4media Staff Feb 2, 2020 6:00 PM

Digital Fellow Jan 27 to Feb 1?blur=25

A weekly fun feature by The Digital Fellow on special days of the month

exchange4media Staff Feb 1, 2020 9:04 AM

Social media marketing?blur=25

With Snapchat creating brand filters and Instagram introducing in-app purchases, marketing has undergone a sea change thanks to social media. However, experts say we have only scratched the surface

Shreshtha Verma Jan 31, 2020 8:19 AM

Dolly Patron Challenge?blur=25

Marketers are cashing in on the viral challenge with their own creative spin, showing how brands would portray themselves on LinkedIn, Facebook, Instagram and Tinder

Shreshtha Verma Jan 29, 2020 8:37 AM

Shalimar?blur=25

The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print

Misbaah Mansuri Jan 28, 2020 8:48 AM

abhishek dawn?blur=25

Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

Founders of Hyperstate Technologies?blur=25

Prashanto Das & Shubham Chauhan, Founders of Hyperstate Technologies, elaborate on their AI-driven interaction technology 'Kappa' and the factors that differentiate it from other tech tools

exchange4media Staff Jan 27, 2020 8:35 AM

zomato?blur=25

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

InMobi?blur=25

At 9.8 GB consumed per user per month, the country is a leading data consumer in the world, according to the report

exchange4media Staff Jan 23, 2020 7:04 PM

Wave X?blur=25

Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise

Shrikant Shenoy Jan 23, 2020 9:04 AM

Swiggy Creative?blur=25

Industry experts say that Swiggy's take on Zomato while being cheeky brings out the fact that they have larger mindshare in the food tech space

Noel Dsouza Jan 23, 2020 8:33 AM

Prasanth Kumar?blur=25

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

WHite Rivers Media and Times Network?blur=25

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM