Report predicts businesses grounded in credibility, relevance and reliability will see trust at the very foundation for their success

exchange4media Staff Jan 9, 2019 1:21 PM

The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business.

exchange4media Staff Jun 21, 2018 1:13 PM

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas Aug 1, 2017 7:33 AM

In the absence of latest readership findings and trends, marketers rely on alternative ways to plan their strategy

Abid Hasan Mar 26, 2015 9:26 AM

With World Cup viewership on the rise, ad rates are also likely to rise. Are more marketers looking to fuel in ad spends after India's entry into the quarter final stage?

Collin Furtado Mar 9, 2015 8:46 AM

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 10:29 AM

Analysts predict that cricket spends this year could get fragmented between IPL and T20 World Cup, which could impact the overall cricketing budget

exchange4media Staff Mar 10, 2014 8:03 AM

Marketers & media planners believe that working towards creating a business environment in the ratings is the need of the hour, which is led by demand & supply, and not instant changes, which the regulator expects

Abhinav Trivedi Jan 20, 2014 9:19 AM

A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey

Rahul Dubey May 5, 2012 9:05 PM

“2011 undoubtedly shall be ‘the year of tablets’, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, ‘I don’t mind ads because they pay for my attention by giving me valuable content for free’,” says CR Vinay, Founder & MD, Customer Centria.

exchange4media Staff Jul 2, 2011 8:30 AM

The Pitch CMO Summit 2010 culminates in Mumbai on November 16, 2010 after a successful Delhi leg on October 29, 2010. Organised by ‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, the Summit will have India’s top marketers sharing their marketing mantras. The Pitch CMO Summit this year also marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 16, 2010 7:26 AM

‘Pitch’ magazine, the advertising and marketing monthly from the exchange4media Group, is all set to have India’s top marketers sharing their marketing mantras at the Pitch CMO Summit in Mumbai on November 16, 2010. The Pitch CMO Summit marks the seventh anniversary celebrations of ‘Pitch’ magazine.

exchange4media Staff Nov 15, 2010 7:26 AM