market
In this feature, we honour marketing professionals featured under IMPACT Marketing 40 Under 40, 2023
Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done
Ishank Joshi Jun 27, 2023 8:44 AM
Country Manager for India at LinkedIn, Ashutosh Gupta, shares how the social media platform for professionals has grown leaps and bounds ever since it entered the Indian market in 2009
Kanchan Srivastava Jun 27, 2023 8:25 AM
In this feature, we highlight ace marketers who were honoured as part of Pitch Marketing 30 Under 30 list
Rajagopal, National Head, Client Development, Finecast India, talks about the future of CTV in India, and more
Shantanu David Jun 26, 2023 8:50 AM
The brand releases contextual interruption marketing campaign utilizing platforms such as ZeeTV, ZEE5 and YouTube
e4m Desk Jun 18, 2023 10:00 AM
The announcement of the association was followed by a TVC created by DDB Tribal
The e4m Pitch CMO Summit-Delhi saw a panel of industry heads share insights on ‘leveraging customer data and personalisation strategies for purpose-driven marketing’
e4m Desk Jun 16, 2023 11:29 AM
After US, EU has also accused Google of abusing its dominant position in digital ads business. The two feel that the tech giant should divest a part of its ad businesses to address the concerns
Kanchan Srivastava Jun 16, 2023 9:16 AM
At Pitch CMO Summit Delhi 2023, industry experts discuss ‘Marketing in the Era of Technological Disruption'
During a fireside chat with Vivek Malhotra at Pitch CMO Summit, Shashank Shrivastava said it is crucial to allow employees to experiment and make mistakes to foster innovative thinking
Fruitbowl Digital will be the brand’s marketing and content creation partner
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
The awards celebrate game-changers under the age of 30 for their outstanding contributions to the industry
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
The brand has opened job opportunities for copywriters, art & design experts and trade marketing experts
