market

Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
Sohini Ganguly Aug 23, 2023 9:18 AM

Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Aditi Gupta Aug 18, 2023 9:07 AM

Health and financial influencers must disclose qualifications and registration details on relevant endorsements, according to revised guidlelines
e4m Desk Aug 17, 2023 12:55 PM

With digital revolution brining more of ‘Bharat’ online, advertisers need to increasingly be aware of and offer localization and cultural relevance in their communication, say experts
Shantanu David Aug 17, 2023 8:41 AM

Bira 91, Lexus and Tanishq share their journey in developing an experiential marketing strategy that sticks with the consumer
Chehneet Kaur Aug 17, 2023 8:18 AM

On August 18, BW Top 100 Marketers will honour leaders whose work done in the year gone has not only impacted their businesses but the Indian marketing landscape at large
e4m Desk Aug 16, 2023 12:54 PM

Industry experts say the heaviest impact of the law will be on the publishers and exchanges, at least in the short term
Shantanu David Aug 16, 2023 8:26 AM