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We bring you a roundup of the news making headlines this past week

exchange4media Staff May 4, 2019 9:31 AM

"Ideas rooted in human behaviour can work in any time length"?blur=25

Celebrated adman Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide, analyses how the short format ad compares to the average 30-seconder or longer ads

exchange4media Staff Aug 28, 2013 7:58 AM

Human behaviour & creating human value drive Leo Burnett: Mark Tutssell?blur=25

For me there are four tenets of what we do - People, Purpose, Participation, Populism, says the Chief Creative Officer of Leo Burnett Worldwide

exchange4media Staff Jul 6, 2013 8:17 AM

Our industry is very data-rich but insight-poor: Mark Tutssel?blur=25

The CCO of Leo Burnett Worldwide talks about the agency's philosophy of creativity without borders and content being the new currency, among other things...

Priyanka Mehra Jun 25, 2013 8:28 AM

Cannes Lions 2013: DDB Mudra brings home a Bronze in Direct Lions?blur=25

DDB Mudra's 'Help Desk' campaign for NGO Aarambh helps India secure the only metal, under the best low budget sub-category

Twishy Jun 18, 2013 8:05 AM

Leo Burnett, DDB Mudra in Direct Lions shortlist from India?blur=25

Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively

Priyanka Nair Jun 17, 2013 9:47 AM

Leo Burnett, DDB Mudra in Direct Lions shortlist from India?blur=25

Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively

Priyanka Nair Jun 16, 2013 6:59 PM

Cannes Lions 2013 reveals stellar Jury President line-up?blur=25

Sir John Hegarty, Dan Wieden, Jack Klues, Rob Schwartz, Shelly Lazarus, Tony Granger, Mark Tutssel are among the 16 Jury Presidents who will chair the juries this year

exchange4media Staff Feb 14, 2013 9:32 PM

Tom Bernadin, Mark Tutssel turn the spotlight on Leo Burnett’s ‘HumanKind’ approach?blur=25

Leo Burnett has been successfully applying its unique ‘HumanKind’ approach in the process of re-defining the nature of advertising. Highlighting how Leo Burnett puts ‘people’ in the centre of all that it does is Leo Burnett Chairman and Global CEO Tom Bernadin’s book titled ‘Human-Kind’, with Chief Creative Officer Mark Tutssel.

Rishi Vora Nov 11, 2010 7:23 AM