marico
Agencies must change with the times: Sameer Satpathy

Sameer Satpathy, EVP & Business Head, Marico, calls upon agencies to evolve, to define what they really stand for and to become partners who give the solution and not just be a part of the solution

Abhinn Shreshtha Jun 3, 2014 8:07 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

Godrej's Sunil Kataria to trace the journey of Cinthol at Pitch CMO Summit 2014 in Delhi

Kataria will talk about how the brand has evolved and yet stayed relevant for more than 60 years, including its recent reinvention at the Pitch CMO Summit 2014

exchange4media Staff Mar 27, 2014 7:42 AM

"It's important that we don't label every non-urban geography as Tier II, III or IV"

These definitions are anyway more of a convenience & are themselves not very clear. By dividing everything into a broad category, we run the risk of generalising the consumers, says Marico's Aditya Save

Abhinna Shreshtha Jan 2, 2014 8:25 AM

"Mobile media can turn consumers into brand ambassadors"

Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma Sep 9, 2013 8:46 AM

Treat digital like a traditional marketing channel: Experts

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti May 24, 2013 8:19 PM

“Create a high performing ecosystem of marketing partners”

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi Feb 12, 2013 7:20 PM

Sunil Kataria, Sameer Satpathy, Sonal Dabral @PMMAO 2013

The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts

exchange4media Staff Feb 5, 2013 7:15 PM

Marico assigns Set Wet’s digital biz to Tribal DDB

Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”

exchange4media Staff Dec 17, 2012 7:21 PM

DDB Mudra Delhi wins Marico’s Livon

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff Nov 29, 2012 6:10 PM

TapRoot added to Marico’s roster for Set Wet

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

TapRoot added to Marico’s roster for Set Wet

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia Aug 9, 2012 10:53 PM

Volume growth buoys Marico; net up 21 pc

Marico has clocked a turnover of Rs 1,058 crore during Q3 FY12, a growth of about 29 per cent over Q3 FY11. Net profit was up 21 per cent

exchange4media Staff Feb 3, 2012 7:30 AM

Kaya Skin Clinic undergoes a brand makeover

 Kaya Skin Clinic’s new brand identity reflects new consumer expectations in a maturing skin care market. Salt Brand Solutions is the agency behind the revamp.

exchange4media Staff Jan 2, 2012 8:01 AM

Candid ends 2011 with 7 new clients in its kitty

Candid Marketing is conceptualising and executing activation campaigns for Radio City, MyCityWay, Mothercare, USL, Wipro, Marico and Wrangler.

exchange4media Staff Dec 21, 2011 3:43 PM

Madison, McCann & Marico wish ‘Happy Birthday Dear Heart’

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.

Noor Fathima Warsia Sep 30, 2011 9:10 AM

Bates 141 forays into Bangladesh

After over four years of supporting Marico Bangladesh primarily out of Kolkata, Bates 141 has now set up Bates 141 Bangladesh to support the growing needs of Marico, as well as tap emerging businesses. The agency is in the process of appointing a Country Manager for Bangladesh and will announce the same soon.

exchange4media Staff Mar 19, 2010 8:39 AM

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