Mobile mktg offers high reach, segmented audience, location targeting, bringing consumers closest to purchase, besides covering media dark areas, say industry experts

Gunjan Verma 09-September-2013

Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium

Saloni Surti 24-May-2013

Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico

Synjini Nandi 12-February-2013

The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts

exchange4media Staff 05-February-2013

Confirming the development, Venkat Mallik, Prez, Tribal DDB & Rapp India said, “It’s fantastic to get to work with the team at Marico”

exchange4media Staff 17-December-2012

DDB Mudra Delhi won the account following a multi-agency pitch. The account size is pegged at Rs 40 crore

exchange4media Staff 29-November-2012

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia 09-August-2012

Set Wet is part of Halite Personal Care, the demerged personal care business of Paras Pharma from Reckitt Benckiser

Noor Fathima Warsia 09-August-2012

Marico has clocked a turnover of Rs 1,058 crore during Q3 FY12, a growth of about 29 per cent over Q3 FY11. Net profit was up 21 per cent

exchange4media Staff 03-February-2012

 Kaya Skin Clinic’s new brand identity reflects new consumer expectations in a maturing skin care market. Salt Brand Solutions is the agency behind the revamp.

exchange4media Staff 02-January-2012

Candid Marketing is conceptualising and executing activation campaigns for Radio City, MyCityWay, Mothercare, USL, Wipro, Marico and Wrangler.

exchange4media Staff 21-December-2011

Madison Media and McCann Erickson have teamed up once again on ‘World Heart Day’ to take forward Saffolalife’s mission to reduce incidences of cardio-vascular diseases. The agencies partnered with The Times of India to wish ‘Happy Birthday Dear Heart’ on September 29, 2011.

Noor Fathima Warsia 30-September-2011

After over four years of supporting Marico Bangladesh primarily out of Kolkata, Bates 141 has now set up Bates 141 Bangladesh to support the growing needs of Marico, as well as tap emerging businesses. The agency is in the process of appointing a Country Manager for Bangladesh and will announce the same soon.

exchange4media Staff 19-March-2010