marico

Advertising and Sales Promotion spends to sales ratio during the quarter was 10.4%.

exchange4media Staff Oct 30, 2017 6:02 PM

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

exchange4media Staff Oct 7, 2017 9:25 AM

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff Oct 7, 2017 9:14 AM

An ET report states that FMCG companies have seen their customer base shrink due to demonetisation and increased love for herbal products. To counter that, major FMCG companies have decided to invest more money in advertisements to woo customers.

Umang Mathur Sep 28, 2017 7:46 AM

Set Wet Gels has launched a new campaign, ‘Sirf Bal Banao mat, Bal style karo’

exchange4media Staff Sep 23, 2017 7:39 AM

VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments each product speaks to

exchange4media Staff Sep 14, 2017 6:04 PM

Marico recorded a turnover of about INR 59 billion (USD 886 Million) through its products sold in India and about 25 other countries in Asia and Africa

exchange4media Staff Aug 2, 2017 5:46 PM

Highly placed sources have told exchange4media that Chandrasekar Radhakrishnan, Sr VP & Head of Communications and eCommerce, Nestlé South Asia Region, will soon be taking on a new role within the Group

Ruhail Amin Jul 10, 2017 7:58 AM

Parachute Advansed unveils new range of men's products

Marico has recognized male grooming as a future growth category

exchange4media Staff Jun 6, 2017 1:04 PM

Marico launches sub-brand Saffola Aura; enters 600+ cr super premium edible oils category

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

exchange4media Staff May 6, 2017 8:09 AM

In Q4FY17, Marico's PAT up 26%; following cautious ad spends, ASP to sales ratio was at 8.4%

After normalcy returned post demonetisation, Marico’s EBITDA margins stood at 19.6%; for the full year, ASP to sales ratio was 11.1% as against 11.5% in FY16

exchange4media Staff May 3, 2017 8:32 AM

Parachute Advansed Hot Oil moves from aspirational to inspirational with latest ad

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas Feb 9, 2017 8:09 AM

Parachute Advansed Body Lotion unveils new campaign

The digital video highlights the importance of confidence in a young woman's life

exchange4media Staff Dec 22, 2016 3:28 PM

IMA 2016: Lessons learnt by Lifetime Achievement Award winner Harsh Mariwala

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Saif Ahmad Khan Dec 5, 2016 8:03 AM

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff Nov 18, 2016 8:04 AM

Experts to debate on how to get the best of traditional media in the digital world @ e4m conclave

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Staff Nov 15, 2016 9:16 AM

Marico's India business up by 8% to Rs 1,387 crore in Q1 FY17

Marico’s hair oil brands grew by 9% in volume terms during the quarter. The company further strengthened its market leadership by 147 bps to 32% volume share (for 12 months ended June 2016) and with value share gain of 85 bps to 25% for the same period

exchange4media Staff Aug 8, 2016 8:08 AM

Marico's Q4 FY16 India business up by 8.4% at Rs 986 crore

During the quarter ended March 31, 2016, Marico posted revenue from operations of Rs 1,307 crore, a growth of 7% over Q4 FY15. India business (turnover of Rs 986 crore) grew by 8.4% in volume terms and the international business (turnover of Rs 321 crore) grew by 11% in constant currency terms

exchange4media Staff May 5, 2016 8:07 AM