marico

Marico has recognized male grooming as a future growth category

exchange4media Staff 06-June-2017

The brand will launch a 360-degree communication campaign through TV, print, and digital media to drive awareness amongst target audience

exchange4media Staff 06-May-2017

After normalcy returned post demonetisation, Marico’s EBITDA margins stood at 19.6%; for the full year, ASP to sales ratio was 11.1% as against 11.5% in FY16

exchange4media Staff 03-May-2017

Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017

Venkata Susmita Biswas 09-February-2017

The digital video highlights the importance of confidence in a young woman's life

exchange4media Staff 22-December-2016

In his acceptance speech, Marico’s Chairman reflected on the five lessons that his professional career taught him

Saif Ahmad Khan 05-December-2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

exchange4media Staff 18-November-2016

The 15th edition of the conclave under the umbrella theme ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’ aims to get all industry stakeholders on the same platform to discuss the changing global communication industry, with speci?c focus on India

exchange4media Staff 15-November-2016

Marico’s hair oil brands grew by 9% in volume terms during the quarter. The company further strengthened its market leadership by 147 bps to 32% volume share (for 12 months ended June 2016) and with value share gain of 85 bps to 25% for the same period

exchange4media Staff 08-August-2016

During the quarter ended March 31, 2016, Marico posted revenue from operations of Rs 1,307 crore, a growth of 7% over Q4 FY15. India business (turnover of Rs 986 crore) grew by 8.4% in volume terms and the international business (turnover of Rs 321 crore) grew by 11% in constant currency terms

exchange4media Staff 05-May-2016

Facebook’s Kirthiga Reddy and Marico’s Anuradha Aggarwal discussed the future of digital advertising at the recently held 10th Indian Digital Summit

Vernika Awal 20-February-2016

Sanjay was previously with Accenture, Purple Squirrel Consulting and Marico.

exchange4media Staff 04-February-2016

Sanjay was previously with Accenture, Purple Squirrel Consulting and Marico.

exchange4media Staff 03-February-2016

Anuradha Aggarwal, Chief Marketing Officer, Marico speaks about how 2015 has been for the company, plans for the current year, importance of digital media and challenges in the FMCG sector

Sarmistha Neogy 02-February-2016

Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’

exchange4media Staff 08-December-2015

Profit after Tax for the quarter was Rs 151 crore (USD 23 million) and grew by 27 per cent in the quarter ended September 30, 2015

exchange4media Staff 05-November-2015

The Marico brand has shifted the frame of reference with its proposition of “Rekindling romance” in a married housewife’s life

exchange4media Staff 24-October-2015

Mishra will be responsible for further accelerating the Go To Market (GTM) Transformation journey which will boost the growth agenda of India and Bangladesh

exchange4media Staff 21-October-2015

Speaking at the 15th exchange4media conclave last night, Saugata Gupta, MD and CEO, Marico, talked about technology adoption, and how web has fulfilled its promise of driving massive disruption

exchange4media Staff 09-October-2015