The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff Feb 7, 2019 7:45 PM

Revenue from Operations grew by 15% YoY to Rs 1,861 crore. EBITDA grew by a healthy 16%, while PAT growth came in at 12% due to higher tax expense

exchange4media Staff Feb 5, 2019 5:39 PM

In his new role, George will be responsible for leading the brand marketing initiatives of the company. He will report to Saugata Gupta, MD and CEO and will be a part of Marico’s Executive Committee

exchange4media Staff Jan 23, 2019 2:40 PM

The theme of the conference is ‘Digital Marketing to Digital Transformation’ & will have eminent speakers from Google, LinkedIn, FB, HUL, Marico, Maruti Suzuki, Republic TV, ABP among others

exchange4media Staff Jan 15, 2019 9:04 AM

We bring you a round-up of the top stories making headlines this past week

exchange4media Staff Jan 12, 2019 10:08 AM

Lodestar UM is the incumbent agency. They got the mandate in October 2017

Naziya Alvi Rahman Jan 11, 2019 6:15 PM

The third edition of DAN-e4m Digital Advertising Conference and Digital Report launch is scheduled for January 16, 2019, at the Four Seasons Hotel in Mumbai

exchange4media Staff Jan 4, 2019 8:21 AM

Product can be bought at Big Bazaar, Hypercity stores; also on Amazon, Flipkart

exchange4media Staff Dec 26, 2018 4:13 PM

CCC opined that Marico’s Losorb claim for their popular products as compared to other single seed oil was inadequately substantiated and misleading by omission

exchange4media Staff Nov 23, 2018 11:09 AM

Revenue from Operations grew by 20 per cent year-on-year to Rs 1,837 crore.

exchange4media Staff Nov 1, 2018 6:03 PM

Aggarwal had joined Marico Limited in 2015 as CMO. Until a new CMO is appointed MD and CEO, Saugata Gupta, will oversee marketing initiatives of the company.

Venkata Susmita Biswas Oct 8, 2018 10:03 AM

Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease

exchange4media Staff Oct 1, 2018 3:14 PM

FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year

Venkata Susmita Biswas Aug 7, 2018 8:59 AM

Marico has gone aggressive with ad spends this quarter, a sharp change from the lukewarm 9.5% ad spends in the same period last year due to volatile environment

exchange4media Staff Aug 3, 2018 8:57 AM

Gupta worked at Marico as the Group Product Head for the male grooming category

exchange4media Staff May 23, 2018 9:00 AM

‘Akai Aksho’, a Bangla phrase meaning “One is equal to hundred” has been aptly captured in the TVC through the spirit of modern Indian women

exchange4media Staff May 19, 2018 8:56 AM

This range has been co-created by celebrity stylist Aalim Hakim

exchange4media Staff May 15, 2018 2:43 PM

Revolutionary Fitness owns Revofit, an integrated fitness and holistic wellness solutions app

exchange4media Staff Apr 17, 2018 6:16 PM

The brand has also undertaken a pan India multimedia campaign approach across TV, digital, on-ground activation and PR

exchange4media Staff Feb 19, 2018 1:03 PM

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff Dec 6, 2017 8:46 AM