mandeep-malhotra
DDB MudraMax appoints Deepak Trikha as VP, Experiential?blur=25

Trikha joins DDB MudraMax’s experiential team from Sistema Shyam Teleservices (MTS), where he was AGM, Marketing Communication

exchange4media Staff Feb 12, 2013 8:43 PM

Five reasons why transit media is the way to go?blur=25

Transit media is fast gaining acceptance as brands target on-the-move consumers. e4m pens down few benefits...

Priyanka Nair Jan 29, 2013 6:37 PM

DDB Mudra Max executes flash mob activity for Aircel?blur=25

The activity was carried out at the Express Avenue Mall in Chennai to promote Aircel’s newly launched Pocket Internet Games card

exchange4media Staff Jan 4, 2013 3:04 AM

Outdoor industry banks on the festive season?blur=25

While the OOH industry had a flat growth in the first half of 2012, it is gearing up for the festival season to attain sustainability

Priyanka Nair Oct 30, 2012 7:34 AM

Greenlam uses OOH to create brand visibility?blur=25

The initiative has used almost 100 outdoor units in Mumbai and Delhi; it is executed by DDB MudraMax

Priyanka Nair Sep 3, 2012 9:09 PM

Mandeep Malhotra on how Nike’s ‘+’ matters…?blur=25

Nike’s constant experiments of adding technology based service offerings brings value to consumers that can let it say, ‘Just did it’, writes the President of Mudra Max

Mandeep Malhotra Jun 22, 2012 10:14 PM

Cannes virgin Mandeep Malhotra on technology, creativity & Microsoft?blur=25

The President of DDB Mudra Max writes on the marketing principles Microsoft follows to become the “primary enabler of convergence for technology & creativity”

Mandeep Malhotra Jun 21, 2012 8:19 PM

Guest Column: Life in the outdoor lane?blur=25

“What really keeps us ‘outdoorians’ going is the dynamic nature of the business,” says Mandeep Malhotra of DDB MudraMax

Mandeep Malhotra Jun 12, 2012 6:46 PM

Innovation is not the only way to stand out in outdoor medium?blur=25

The objective of including the medium should be clear and then use of innovation at the right focus area should follow in the broad plan, says Mandeep Malhotra, President, DDB MudraMax

exchange4media Staff May 19, 2012 7:10 PM

Guest Article: Digital OOH: Faking it?blur=25

What is perceived as digital OOH in India is actually just electronic media, says Mandeep Malhotra, President, DDB MudraMax

Mandeep Malhotra Apr 26, 2012 9:24 AM

Rohit Samarth to head DDB MudraMax’s Terra?blur=25

Rohit Samarth joins DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency

exchange4media Staff Apr 6, 2012 9:21 AM

Rohit Samarth to head DDB MudraMax’s Terra?blur=25

Rohit Samarth joins DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency

exchange4media Staff Apr 6, 2012 8:20 AM

Hindustan Times ‘No TV Day’ was back with a bang on January 28?blur=25

To drive the message, ‘TV OFF. MUMBAI ON’, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)

exchange4media Staff Feb 3, 2012 8:47 AM

Mudra Max-OOH grabs attention for Federal Bank?blur=25

Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results

exchange4media Staff Jan 31, 2012 11:16 AM

Mudra Max puts OOH, Experiential & Retail under one head?blur=25

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff Jan 5, 2012 8:55 AM

Size does matter in Reebok’s OOH campaign?blur=25

BIG Street, the OOH initiative of Reliance Broadcast Network Ltd, and Mudra Max have created the largest out-of-home display for Reebok’s new range of running and training shoes, called ‘ReeFlex’, on the façade of the Dhaula Kuan Airport Metro Station in Delhi.

exchange4media Staff Sep 30, 2011 8:32 AM

Mudra Max-OOH brings Subhashish Sarkar on board Sr VP?blur=25

Mudra Max has appointed Subhashish Sarkar as Senior Vice President for its outdoor division. He will be heading Mudra Max OOH, North & East, and will report directly to Mandeep Malhotra, President, Mudra Max-OOH. Prior to this appointment, Sarkar was with Percept as Business Director (North & East).

exchange4media Staff Jul 26, 2011 8:30 AM