mandeep-malhotra
Cannes Lions Special: Learning with Cannes: Humans are contextual and they change?blur=25

Raw information is meaningless, it's our brain which changes the same information into a positive or a negative state of affairs, says Mandeep Malhotra, President, DDB Mudra Group

Mandeep Malhotra Jun 20, 2014 8:08 AM

Cannes Lions Special: Learning with Cannes: Must-dos for ad agency CEOs of the next generation?blur=25

Give your people autonomy, believe in the business you're in and don't make numbers your primary responsibility, says Mandeep Malhotra, President, DDB Mudra Group, to ad agency CEOs

Mandeep Malhotra Jun 17, 2014 8:21 AM

Cannes Lions Special: Learning with Cannes: The art of bringing a human connection to the digital world?blur=25

Mandeep Malhotra, President, DDB Mudra Group, says his sole objective at Cannes is to get insights on how to humanize and personalize the data dump, which has piled up post the digitalization of our world

Mandeep Malhotra Jun 16, 2014 8:03 AM

Anchor Panasonic appoints DDB MudraMax for its MICE event Dealers Meet in Australia?blur=25

DDB MudraMax won following a multi-agency pitch which saw participation from two other leading event management agencies GPJ & Team Rustic

exchange4media Staff Jun 12, 2014 8:16 AM

Guest Column: Hypocrisy prevails over brand briefs: Mandeep Malhotra?blur=25

The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresses on making fans of a brand

Mandeep Malhotra Apr 22, 2014 7:58 AM

BJP goes local in its outdoor strategy?blur=25

Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign

Priyanka Mehra Apr 11, 2014 9:04 AM

No replacement for Pratap Bose?blur=25

Bose quits DDB Mudra Group after a six-year stint. He is currently weighing in the job opportunities & said that his decision to quit stems from Madhukar Kamath getting a four-year extension

Priyanka Mehra Apr 8, 2014 9:37 AM

DDB MudraMax starts year with a bang, wins biz worth Rs 100 cr?blur=25

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore

Priyanka Mehra Apr 1, 2014 9:00 AM

DDB MudraMax elevates Rohit Samarth to Head, Experiential?blur=25

In his new role, Samarth will be in charge of the agency's experiential campaigns nationally. He will report to Mandeep Malhotra, President, DDB MudraMax

exchange4media Staff Jan 15, 2014 7:47 AM

Rewind 2013: "It was an uncertain year for Indian outdoor advertising"?blur=25

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 10:03 AM

Rewind 2013: "It was an uncertain year for Indian outdoor advertising"?blur=25

Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential lists the ups & downs of the OOH sector in 2013 and hopes that it will move up the value chain & will no longer be seen as a mere residual category

Mandeep Malhotra Dec 19, 2013 8:12 AM

South African Tourism appoints DDB MudraMax for next OOH campaign?blur=25

DDB MudraMax won the business following a multi-agency pitch held in August 2013. The agency will be responsible for the 2013-14 campaign, which goes live in Jan 2014

exchange4media Staff Dec 5, 2013 7:49 AM

"To deliver a fabulous customer experience, you have to end in a fabulous way"?blur=25

Brands need to be able to address the barriers to purchase in the store environment by providing the right mix of brand theatre, says Mandeep Malhotra, President, Mudra Max

Mandeep Malhotra Nov 18, 2013 8:03 AM

Guest Column: Marketers, it is time to think rural!?blur=25

Today, there exists only the 'practice' of rural marketing and very few instances of understanding the rural 'mindset', says Mandeep Malhotra, President and Head, Mudra Max

Mandeep Malhotra Nov 5, 2013 8:03 AM

DDB MudraMax lights up streets & stores for launch of Reebok One?blur=25

The OOH campaign was executed via hoardings, unipoles and mall facades at Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad

exchange4media Staff Sep 26, 2013 7:34 AM

DDB MudraMax to draw up master plan for outdoor advtg in Ludhiana?blur=25

The Municipal Corporation of Ludhiana, Punjab, has appointed DDB MudraMax as its consultant for outdoor advertisement following a multi-agency pitch

exchange4media Staff Sep 3, 2013 8:35 AM

Rs 300 cr election bonanza expected for outdoor industry?blur=25

As per industry experts, on an average a national party spends approximately Rs 50 cr per year, while every fifth year this figure burgeons to around Rs 300-350 cr

Priyanka Nair Aug 22, 2013 8:54 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon?blur=25

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Reporter’s Diary: The ‘Cannes’ do spirit of advertising continues…?blur=25

Priyanka Mehra recounts her experiences at Cannes Lions 2013 and the things that made the advertising festival memorable and exciting this year

Priyanka Mehra Jun 29, 2013 10:19 AM

DDB MudraMax extends Freecultr’s online shopping to offline space?blur=25

The initiative replicates online shopping experience into more refined, physical store environment & integrates traditional approach of touch & feel

exchange4media Staff Feb 25, 2013 7:20 PM