manasa-mantha
Microsoft may launch tablets in India to beef up market share?blur=25

Microsoft is rumoured to be announcing the launch of its new tablet series in India - a market where it hasn't been able to make much headway into and where it has a little over 2% market share

Manasa Mantha Mar 10, 2014 9:11 AM

We have to ensure that the consumer trusts advertising: Shantanu Khosla?blur=25

If your advertising is not to be trusted and begins to become something that turns the consumer off, you will never build brands in the future, says the MD of P&G

Manasa Mantha Feb 20, 2014 8:31 AM

The best radio programmes are those that you can see & feel: Ameen Sayani?blur=25

The best radio programmes are those where you not just hear, but also see the commentator. I take it a step forward and say that don't just see them, but stretch your hand out & shake hands with them, says Sayani

Manasa Mantha Feb 3, 2014 8:56 AM

Brands ride the 'Dhoom 3' success story?blur=25

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

The rise and rise of Brand Modi?blur=25

Aggressive foray into social media, extensive contact activities through public rallies, merchandise, and even tea stalls have helped Narendra Modi increase his support base across the country

Manasa Mantha Jan 6, 2014 8:25 AM

Competitive edge no longer resides in four walls of organisations: Niraj Dawar?blur=25

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results

Manasa Mantha Dec 20, 2013 9:27 AM

Impactful persons have the ability to change lives: Kapil Sibal?blur=25

Focusing on the importance on being effective leaders & responsible citizens, the Union Minister of Law carved a new definition of the real India @IMPACT Person of the Year 2013

Manasa Mantha Dec 9, 2013 8:30 AM