mallikarjun-das

This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

exchange4media Staff Feb 27, 2018 12:39 PM

He had joined Starcom India as Group CEO in 2011; the agency will be making an announcement shortly on new leadership for Starcom India

exchange4media Staff Feb 14, 2018 12:06 PM

Starcom India appoints Navin Lalchandani as Vice-President, Buying

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

exchange4media Staff Mar 27, 2017 8:22 AM

BW Marketing Whitebook launch: Marketers discuss challenges in connecting with consumers with new age technology

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience with respect to new age technology

exchange4media Staff Jul 28, 2016 8:29 AM

Starcom wins Dabur SEO digital mandate

The SEO mandate will include building engagement and visibility for as many as eight of Dabur online brands

Priyanka Mehra Jul 27, 2016 8:15 AM

Publicis Media announces key appointments; Mallikarjun Das is Group CEO, Starcom India

Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India

exchange4media Staff Jul 1, 2016 8:17 AM

Madison’s Basabdutta Chowdhary to join Starcom Media Vest as COO

She will be reporting into Hanley King, chairman, SMG India, and Mallikarjun Das, CEO, SMG - India

exchange4media Staff Nov 25, 2015 9:32 AM

Starcom Mediavest Group appointed as digital partner for Cadbury Dairy Milk

SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand

Priyanka Mehra Dec 11, 2014 7:53 AM

Big brands stay wary of Pro Kabaddi League sponsorships

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined viewership profile, lack of famous

Collin Furtado Jul 30, 2014 9:12 AM

Will Sony's Yudh battle its way into higher viewership ratings?

Despite numerous pre-launch marketing initiatives & a star-studded cast, Yudh, which marks Bachchan's debut in the fiction segment, has received a lukewarm response

Collin Furtado Jul 30, 2014 7:53 AM

Our desire is to go back and bring Samsung into the fold: John Sheehy

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM

Mona Jain departs from her role as CEO, VivaKi Exchange

Jain is leaving VivaKi after an eight-year stint for newer challenges. "My next move will be to build upon what I have over the past few years," she said

exchange4media Staff Feb 26, 2014 8:16 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 21, 2014 7:41 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 20, 2014 1:57 PM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM

I am not going anywhere: Mallikarjun Das, CEO, SMG India

In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...

Priyanka Mehra Dec 19, 2013 9:00 AM