mallikarjun-das-cr
Mona Jain departs from her role as CEO, VivaKi Exchange?blur=25

Jain is leaving VivaKi after an eight-year stint for newer challenges. "My next move will be to build upon what I have over the past few years," she said

exchange4media Staff Feb 26, 2014 8:16 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars?blur=25

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 21, 2014 7:41 AM

Starcom Worldwide wins media duties of Jindal Panther TMT Rebars?blur=25

The agency won the account on the back of a multi-agency pitch. The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore

exchange4media Staff Jan 20, 2014 1:57 PM

"Merely hiking the number of peoplemeters will not give 'accurate' data"?blur=25

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"?blur=25

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM

“The contribution of digital to overall SMG revenues in India was over 40% in 2013”?blur=25

We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR

Priyanka Mehra Jan 11, 2014 8:48 AM