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Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

Tata Sky's new campaign with Amitabh Bachchan goes live today?blur=25

The campaign, conceptualised by Ogilvy & Mather, Mumbai, targets 85 per cent of the country’s population that lives outside the metros

exchange4media Staff Sep 24, 2016 8:34 AM

Amitabh Bachchan wishes Tata Sky's subscribers on its 10th Anniversary?blur=25

Titled ‘Aao Khushiyan Manaye’ and directed by Shoojit Sircar, these ad films showcase Bachchan celebrating the birthday of Tata Sky with a bunch of children. Young at heart and in the industry, these films, highlight Tata Sky’s special offering to its subscribers on this joyous occasion

exchange4media Staff Aug 13, 2016 7:52 AM

Tata Sky celebrates love with its new campaign, 'PyarJingalala'?blur=25

Titled ‘PyarJingalala’, the advertisements in the campaign bring to life beautiful moments of love Tata Sky can re kindle among couples in all walks of life and across towns. The services available to a Tata Sky subscriber are woven into small yet multiple stories of couples experiencing moments of love thanks to their Tata sky connection

exchange4media Staff Apr 16, 2016 7:26 AM

Tata Sky launches Tata Sky + Transfer through a digital only campaign?blur=25

The new product will enable the set top box recording to be available on the subscribers’ tablets and phones

exchange4media Staff Sep 2, 2015 4:23 PM

We haven't brought down the price per viewing, we've given consumers more choices: Malay Dikshit?blur=25

Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky

Sarmistha Neogy Apr 22, 2015 9:38 AM

O&M weaves love stories for Tata Sky's 'Daily Recharge' campaign?blur=25

Tata Sky releases episodic short love stories for their new product 'Daily Recharge'. This offering allows consumers to recharge their DTH subscription for only Rs 8 daily and get all their desired channels on that day

exchange4media Staff Apr 18, 2015 9:06 AM