Email marketing firm Epsilon has announced new clients and doubled its client base in 2010. Asia Head Adrian Hoon talks about how Internet usage in India is poised to grow, and as email is the most popular activity for users, email marketing should be a top priority for marketers.
Digital marketing agency Blazar recently celebrated its first anniversary. A spinoff of digital firm Quasar, the company has in this one year carried out campaigns for various digital companies, including Makemytrip.com and Shine.com. Blazar Business Head says that he wants to change the perspective on digital advertising and shift focus from CTR and CPM to newer metrics, which more accurately reflect the engagement of the audience.