MakeMyTrip unveils its new campaign to tap offline hotel booking segment with Alia Bhatt & Ranveer Singh?blur=25

The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online. This is in line with the company’s aggressive efforts to tap into the hotel booking segment where they currently hold 25 % market share and 54% in online flight booking segment

Madhuwanti Saha Mar 21, 2016 7:49 AM

MakeMyTrip ropes in Ranveer Singh, Alia Bhatt be the new brand ambassadors?blur=25

MakeMyTrip has signed the duo to be the face of the brand as it embarks on new phase of growth to catalyze offline to online travel booking behaviour

exchange4media Staff Feb 20, 2016 7:40 AM

Craftsvilla appoints Manish Kalra as Chief Business Officer?blur=25

Manish Kalra was formerly the Director of Integrated Marketing at Amazon and comes with an experience in excess of 15 years.

exchange4media Staff Feb 4, 2016 4:08 PM

Craftsvilla appoints Manish Kalra as Chief Business Officer?blur=25

Manish Kalra was formerly the Director of Integrated Marketing at Amazon and comes with an experience in excess of 15 years.

exchange4media Staff Feb 3, 2016 4:09 PM

Goibibo Co-Founder & COO Deepak Tuli joins MakeMyTrip?blur=25

MakeMyTrip has strengthened its leadership team with the appointment of Deepak Tuli as SVP of Growth Business.

exchange4media Staff Nov 20, 2015 4:29 PM

MakeMyTrip completes 10 years in India, focuses on disruptive creative ad format?blur=25

Saujanya Shrivastava, CMO of MakeMyTrip says the customers can look forward to self-customizable holidays, a seamless mobile-app experience, rich vernacular content, integration with wearable devices in the coming year

Ankur Singh Sep 16, 2015 8:29 AM

Google's anti-trust drama brews up, India chapter stirs market?blur=25

After Europe, Google is facing fresh anti-trust allegations of manipulating search results apart from imposing discriminatory conditions on advertisers in India. As part of CCI probe, 30 companies including Flipkart, Facebook, MapMyIndia, MakeMyTrip, and Nokia had submitted their responses to the CCI

Ankur Singh Sep 2, 2015 7:45 AM

Second year in a row, brand advertising on Raksha Bandhan remains subdued?blur=25

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digital, rather than the otherwise popular mediums like TV and print

Ankur Singh and Collin Furtado Aug 31, 2015 7:45 AM

MakeMyTrip launches 2-week long social media campaign #DilHaiHindustani?blur=25

The campaign depicts India's freedom struggle in the form of a mobile-responsive graphic novel. This is possibly the only such product published by a travel-tech company

exchange4media Staff Aug 14, 2015 1:48 PM

Where is the Indian e-commerce marketplace headed??blur=25

With one sale after the other by e-commerce players in the space, everyone is trying to come up with a new gambit with each new sale. We try to find out if these tactics are working for businesses

Ankur Singh May 21, 2015 8:13 AM

MakeMyTrip repositions marketing plan, launches new campaign?blur=25

"Through this brand repositioning exercise and the new tag-line 'Dil Toh Roaming Hai', MakeMyTrip intends to be travel partner that fuels the growing travel ambition of customers at large," says Saujanya Shrivastava, CMO, MakeMyTrip

Ankur Singh Apr 28, 2015 8:24 AM

Publicis wins creative duties of MakeMyTrip?blur=25

A total of nine agencies including O&M, JWT, Lowe, Leo Burnett, Contract, Dentsu, Enormous and FCB (incumbent) had been part of the pitching process

exchange4media Staff Apr 21, 2015 3:05 PM

2015 Trendspotting: Mobile travel bookings to drive industry growth?blur=25

With e-ticketing one of the largest segments in Indian e-commerce, mobile booking is expected to see a surge in 2015

Ankur Singh Jan 5, 2015 8:23 AM

FreeCharge plans new products with Rs 200 crore in its investment kitty?blur=25

The mobile marketing platform that has 12 million users also launched its first national campaign recently and intends to become a household brand name, says Alok Goel, CEO

Deepa Balasubramanian Nov 3, 2014 8:04 AM

 Digital wallet MobiKwik unveils new brand identity and logo?blur=25

MobiKwik recently released its new tagline 'Discover MobiKwik Wallet - The easiest way to pay!' and a new logo as part of rebranding

exchange4media Staff Oct 31, 2014 2:41 PM

MakeMyTrip announces $15 million innovation fund?blur=25

The fund will support early stage companies in the travel space and focus on start-ups in travel technology with a special focus on mobile and IP based companies

exchange4media Staff Sep 13, 2014 1:22 PM

Tourism Australia invites LinkedIn & Facebook users to take a break down under?blur=25

The campaign is called ‘Who Deserves a Break in Oz?’ where LinkedIn and Facebook users can reward members in their network by nominating them for a week-long holiday in Australia

exchange4media Staff Jun 15, 2014 9:19 AM

Online travel sector sees growth despite sluggish economy?blur=25

Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013

Saloni Surti Aug 13, 2013 8:40 AM

IDMA back to recognise India’s emerging digital talent?blur=25

exchange4media’s Indian Digital Media Awards will honour path-breaking work across internet, mobile, gaming, social media and blogosphere

Saloni Surti Apr 10, 2013 7:29 PM