Home >> Industry-Briefing >> Article

Mail Today & Meow FM conclude ‘Whack It League’; Season 2 to be bigger

21-September-2009
Font Size   16
Mail Today & Meow FM conclude ‘Whack It League’; Season 2 to be bigger

Mail Today, in association with Meow FM, organised the ‘Whack It League’ in Mumbai on September 19, 2009. Touted as a one-of-its-kind corporate Badminton and Table Tennis Championship, the theme was ‘Craziness on the Court’.

The inaugural edition of ‘Whack It League’ is said to have been a grand success, which saw not only young enthusiasts from the creative and media fraternity, but also saw the big guns of the industry, such as Pratap Bose, CEO, Mudra Max; Nandini Dias, COO, Lodestar Universal; and Ketan Fadia, Managing Director, Gracious Communications, to name a few.

Fountain Head was the event management team of the inaugural tournament. After the enthusiastic response to the inaugural edition, ‘Whack It League’ 2.0 is expected to be even bigger and better.

Speaking to exchange4media, Shripad Kulkarni, CEO, Allied Media, said, “We have come here only to enjoy the game, and looking at the turnout, it’s more like a gettogether. This is a brilliant marketing idea, which only helps in building good relations with both creative and media agencies.”

Fadia said, “This is the first time a publication house has organised a badminton tournament, so congratulations to the Mail Today team and hope there are more such opportunities in future to mix with the industry.”

In conversation with exchange4media, Suresh Balakrishnan, COO, Mail Today, said, “Following the success of the inaugural ‘Whack It League’ tournament, we will make this an annual event. The response we have received in the inaugural League itself has been amazing and we are happy the way the tournament has gone. Next year, ‘Whack It League’ will be bigger and better, it may even be a two-day event and it may probably have prize money also and we may also see it being sponsored.”

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity