After a stint of 11 years, Rajesh Jejurikar has quit Mahindra & Mahindra as its Chief Executive for Automotive Division. It is understood that Jejurikar is headed to ZEEL as the company’s President, where he would be working with ZEEL MD & CEO Punit Goenka.
In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...
After the launch of its new brand position – expressed by the word “Rise” – in January 2011, the Mahindra Group has announced the launch of a multi-media movement – ‘Spark the Rise’ – which seeks to inspire and empower people across India to shape their own future. The Group intends to invest Rs 120 crore over three years in activities related to building the new brand position.
With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.
Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.