mahindra
Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

Hospitality sector turns to social media as competition heats up?blur=25

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha Dec 13, 2013 8:19 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

Moneycontrol.com hosts online property exhibition, Real Assets?blur=25

The exhibition will showcase upcoming projects from leading developers. Apart from viewing projects, users will also be able to chat with experts about real estate trends & pricing queries

exchange4media Staff Nov 18, 2013 1:29 PM

Club Mahindra gets a new look, intensifies focus on digital media?blur=25

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal Oct 23, 2013 8:21 AM

Kotak Mahindra goes for media review?blur=25

The initial round of the review has just ended. Starcom MediaVest is currently handling the duties for the brand. The ac size is estimated to be between Rs 80 cr & Rs 90 cr

Priyanka Mehra Oct 8, 2013 7:59 AM

Banks cash in on social media in a big way?blur=25

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

EEMAGINE 2013 gets underway in Jaipur from today?blur=25

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM

"If we do not embrace digital, PR will go out of fashion"?blur=25

PR agencies need to absorb digital to have category leadership, say leading communication experts

Twishy Jun 3, 2013 4:46 PM

NDTV honours corporates in 7th edition of Business Leadership Awards?blur=25

Anand Mahindra acknowledged as NDTV Business leader of the Year; Deepak Parekh and Keshub Mahindra conferred Lifetime Achievement Awards

exchange4media Staff Apr 10, 2013 11:32 PM

2-min video: Karthi Marshan on nuances of BFSI marketing?blur=25

For young players in the BFSI sector, word-of-mouth marketing is slowly breaking the clutter, says Karthi Marshan, Marketing Head, Kotak Mahindra Group

Abhinav Trivedi Mar 12, 2013 10:31 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication?blur=25

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

“Experiential marketing works best when it’s personalised”?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Mahindra’s SP Shukla to decode experiential route to brands?blur=25

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today

exchange4media Staff Mar 6, 2013 7:52 PM