‘Social media takes away control from the marketer’

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

Times Now honours unsung heroes at Amazing Indians Awards

In association with Mahindra Rise, Times Now honoured the nation’s most amazing people who have achieved great laurels through courage & unrelenting spirit

exchange4media Staff Feb 17, 2012 8:48 AM

Financial brands buzz 'money' on radio

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 2, 2012 8:07 AM

Financial brands getting the message right on radio

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 1, 2012 7:21 AM

Kotak Life assures financial support as ‘Another You’

The campaign highlights Kotak Assured Income Plan’s proposition to guarantee a parallel stream of income, supplementing one’s regular earnings

Sai Prasanna Jan 16, 2012 7:50 AM

Everest bags Kotak Mahindra MF business

After bagging Augere's Wireless Broadband business in India, Everest Brand Solutions has now won creative duties of Kotak Mutual Fund

exchange4media Staff Jan 10, 2012 7:42 AM

Mahindra’s interactivity goes virtual

Mahindra has partnered with Hungama Digital Media to introduce their augmented reality campaign, which extends virtual creations into the real world

Rahul Dubey Jan 9, 2012 7:33 AM

Top 5 digital brand campaigns of 2011

Zafar Rais, Founder & CEO, MindShift Interactive, lists the top five digital brand campaigns that made a mark in 2011

Zafar Rais Jan 6, 2012 9:26 AM

Mahindra’s Rajesh Jejurikar headed to ZEEL as President

After a stint of 11 years, Rajesh Jejurikar has quit Mahindra & Mahindra as its Chief Executive for Automotive Division. It is understood that Jejurikar is headed to ZEEL as the company’s President, where he would be working with ZEEL MD & CEO Punit Goenka.

Noor Fathima Warsia Nov 11, 2011 7:40 AM

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...

Shubhangi Mehta Sep 7, 2011 2:42 PM

M&M partners Buddh Intl Circuit to boost motor sports

Mahindra & Mahindra has announced its association with Buddh International Circuit (BIC) to provide official intervention vehicles for all motorsports at the circuit, including Formula1 racing in India.

Shree Lahiri Sep 6, 2011 10:14 AM

Mahindra embarks on multi-media movement – 'Spark the Rise'

After the launch of its new brand position – expressed by the word “Rise” – in January 2011, the Mahindra Group has announced the launch of a multi-media movement – ‘Spark the Rise’ – which seeks to inspire and empower people across India to shape their own future. The Group intends to invest Rs 120 crore over three years in activities related to building the new brand position.

exchange4media Staff Aug 12, 2011 9:58 AM

Innovations to investments – auto sector high on print

As per industry experts, over the last two years, media investments in the auto category have grown by 60-70 per cent y-o-y. What has prompted the auto sector to up its marketing budget for print media? exchange4media analyses...

Nitin Pandey Jun 28, 2011 9:41 AM

Dr Kalam presents FE-EVI Green Business Leadership Awards

Former President APJ Abdul Kalam presented the FE-EVI Green Business Leadership Awards 2010-11 at a glittering award ceremony in the Capital on June 5, 2011. Union Minister of New & Renewable Energy Farooq Abdullah was the guest of honour.

exchange4media Staff Jun 7, 2011 11:22 AM

Quadrant Communications: Of woolly mammoths & open team effort

Quadrant Communications registered a growth of 25-30 per cent in 2010 and is looking to further consolidate that growth in 2011. Quadrant’s Rajan Narayan and Puneet Garg share how…

Shubhangi Mehta Mar 7, 2011 3:51 PM

Mahindra unveils 'Rise', a new brand promotion; invests Rs 120 crore for its promotion

Mahindra Group has announced its new positioning called ‘Rise’. This new positioning represents a new chapter in the history of the iconic, 65 year old brand…

exchange4media Mumbai Bureau Jan 18, 2011 3:48 PM

AdAsia 2011 and the New Certainty of Uncertainty

With much euphoria, the team representing India at AdAsia in 2007 announced AdAsia would be back for the third time to be hosted in India in 2011. The Organising Committee led by Mudra’s Madhukar Kamath, with the backing of Advisory Board chaired by Mahindra & Mahindra’s Anand Mahindra, has the show rolling. Much ground has to be covered by November 2011, when AdAsia would be hosted in New Delhi – the OC speaks on plans ahead.

Noor Fathima Warsia Dec 15, 2010 4:29 PM

Design is a business culture brought to life: Preeti Vyas, Chairwoman, VGC

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia Oct 20, 2010 8:32 AM