mahindra
Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

Pathos, Ethos, Logos in Kotak Bank’s communication

Karthi Marshan, Marketing Head, Kotak Mahindra Group decodes how Kotak Bank has used Aristotle’s philosophy while crafting its marketing strategy

Priyanka Nair Mar 7, 2013 8:03 PM

“Experiential marketing works best when it’s personalised”

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra decodes the power of experiential marketing

Priyanka Nair Mar 7, 2013 4:09 AM

Mahindra’s SP Shukla to decode experiential route to brands

SP Shukla, President Group Strategy and Chief Brand Officer, Mahindra is delivering a special address at the Pitch CMO Summit in Mumbai today

exchange4media Staff Mar 6, 2013 7:52 PM

Using entertainment to build a brand @Pitch CMO Summit

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Mahindra rides on print & digital to promote new look

With its new logo, the brand aims to showcase its modern & progressive side. It has earmarked a budget of Rs 2 cr – Rs 2.5 cr for the campaign

Twishy Jan 31, 2013 8:01 PM

Rajesh Jejurikar returns to Mahindra Auto

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia Dec 15, 2012 8:48 PM

Rajesh Jejurikar returns to Mahindra & Mahindra

Jejurikar has exited Zee Entertainment Enterprises where he had joined in February 2012 as President for the Network

Noor Fathima Warsia Dec 14, 2012 9:09 PM

Motor Vikatan to celebrate 7th anniv with special issue

To promote the anniversary issue, the Tamil automobile magazine to conduct an extensive campaign using print, online and on-ground media

Deepa Balasubramanian Dec 10, 2012 7:06 PM

StrawberryFrog makes official foray into India

The creative shop has named Raj Kamble as the Managing Partner for its India ops

exchange4media Staff Nov 21, 2012 7:39 PM

Augmented Reality: Ad gimmickry or mktg technology

Marketers in India are experimenting with AR to communicate with audiences but is the power of this technology overhyped or underestimated?

Twishy Nov 20, 2012 8:45 PM

Sony, Kotak, Tata Docomo top OOH spenders in Mumbai

Other leading spenders in the month of September include Sunsilk, BlackBerry, Renault, and Society Tea, among others

Priyanka Nair Oct 26, 2012 8:52 PM

Pune – the next hotspot for outdoor advertising

Consolidation of outdoor companies, construction of one of the world’s largest signages, high on marketers’ radar – a lot seems to be working in Pune’s favour

Priyanka Nair Aug 22, 2012 8:38 PM

Vserv.mobi client portfolio grows 3X

Some of the marquee names amongst the company’s clients include Mahindra & Mahindra, Microsoft, Google, ICICI Bank, Airtel and Nokia

exchange4media Staff Aug 22, 2012 8:16 PM

DY Works appoints Ashita Sarin as Senior GM - Marketing

Based in Mumbai, Sarin will work closely with the client servicing and creative teams to manage key clients in India, Singapore, Africa & the Middle East

exchange4media Staff Apr 12, 2012 8:19 AM

Best of digital work to be awarded on Apr 16

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

Flashed Yesterday: Have a say in selecting India’s best PR professionals

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 15, 2012 1:37 PM

Have a say in selecting India’s best PR persons

PR agencies and corporates are invited to send in their nominations for those PR professionals who they feel qualify for the IPRCCA Excellence Awards

exchange4media Staff Mar 14, 2012 5:51 AM

Engage readers beyond traditional media

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

‘We have now reached PR 2.0’

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

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