mahindra
Digital now qualifies as a mainstream medium: Karthi Marshan?blur=25

As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group

Priyanka Mehra Apr 18, 2014 9:54 AM

SMG Convonix wins 24 clients in the last quarter of FY 13-14?blur=25

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff Apr 16, 2014 8:11 AM

Guest Column: What women want... Listen?blur=25

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan?blur=25

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine?blur=25

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:39 AM

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine?blur=25

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:08 AM

Blue chip client acquisitions set IPG on track to become new No. 2?blur=25

The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India

Priyanka Mehra Jan 28, 2014 8:55 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L'Oreal biz

exchange4media Staff Dec 28, 2013 8:25 AM

Maxus bags the media mandate for Kotak Mahindra Group?blur=25

The win comes on the back of multi-agency pitch. Maxus India has added quite a few new businesses this year, including Ruchi Soya Industries, Tata Tea, Redbus and Musafir.com, besides retaining the L’Oreal biz

exchange4media Staff Dec 27, 2013 1:43 PM

Hospitality sector turns to social media as competition heats up?blur=25

Many tourism and hospitality players are turning to innovative digital and social campaigns in a bid to improve client engagement - right from discovery to purchase

Abhinna Shreshtha Dec 13, 2013 8:19 AM

Amar Ujala Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 9:53 AM

Youth Quotient: Digital advertising is like science?blur=25

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Decoding what clients expect from their agencies?blur=25

While clients continue to desire solutions that are better, faster & cheaper, agencies say that they ought to be better remunerated in order to deliver what the clients need. The debate continues...

B Priya Nov 26, 2013 10:27 AM

exchange4media Conclave 2013: What do clients expect from agencies??blur=25

The Mumbai leg of the Conclave, to be held on Nov 25, will discuss and debate the dynamics between the two stakeholders and how both can work cohesively to manage expectations

exchange4media Staff Nov 21, 2013 9:08 AM

Moneycontrol.com hosts online property exhibition, Real Assets?blur=25

The exhibition will showcase upcoming projects from leading developers. Apart from viewing projects, users will also be able to chat with experts about real estate trends & pricing queries

exchange4media Staff Nov 18, 2013 1:29 PM

Club Mahindra gets a new look, intensifies focus on digital media?blur=25

The new identity is inspired by the thought 'Make every moment magical' and aims to encourage customers to give the vacation ownership company another look

Simran Sabherwal Oct 23, 2013 8:21 AM

Kotak Mahindra goes for media review?blur=25

The initial round of the review has just ended. Starcom MediaVest is currently handling the duties for the brand. The ac size is estimated to be between Rs 80 cr & Rs 90 cr

Priyanka Mehra Oct 8, 2013 7:59 AM

Banks cash in on social media in a big way?blur=25

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

EEMAGINE 2013 gets underway in Jaipur from today?blur=25

Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners

Saloni Surti Sep 5, 2013 7:40 AM