mahindra
ad: tech 2016: ‘Is it about Mad Men or Mad Data??blur=25

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

Union Budget 2016: Deliver on the promise of 'Start Up India', say entrepreneurs?blur=25

The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as resolution of long standing bills likes the GST from the upcoming Union Budget 2016

exchange4media Staff Feb 25, 2016 7:56 AM

Deepali Naair moves on from Mahindra Holidays as CMO?blur=25

Deepali Naair has moved on from Mahindra Holidays as Chief Marketing Officer confirm sources, her next destination remains unknown

Priyanka Mehra Feb 18, 2016 7:42 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla?blur=25

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Mahindra Holidays & Resorts Q3 FY16 total income up 15% YoY to Rs 241 crore?blur=25

Mahindra Holidays & Resorts India Limited (MHRIL) has announced its financial results for Q3 FY16

exchange4media Staff Jan 25, 2016 7:53 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 10:17 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 9:04 AM

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’??blur=25

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy Dec 10, 2015 9:00 AM

Flying Cursor bags digital duties for Mahindra Mojo?blur=25

Flying Cursor has already been engaging with avid bikers by creating content and properties that have been racking up conversations across social

exchange4media Staff Oct 16, 2015 8:28 AM

Mahindra two-wheeler goes the retro way in its latest TVC?blur=25

It uses retro-music with a modern twist to highlight the features of Mahindra Gusto scooter and Mahindra Centuro motorcycle

exchange4media Staff Jul 25, 2015 8:55 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles?blur=25

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Amitabh Bachchan croons ‘Le Panga’ for Pro Kabaddi League 2?blur=25

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy Jul 14, 2015 8:44 AM

Brands #hashtag their way into sparking off consumer conversations?blur=25

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan?blur=25

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

Relevance key for brands to drive conversations: Industry experts?blur=25

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

Banking in a Jifi: Kotak Mahindra Bank’s Hashtag Banking campaign?blur=25

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra Mar 17, 2015 8:46 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Epic reveals first look of Dariba Diaries?blur=25

Set in 19th century Delhi, the series is about Mirza Jaan Nawaz and his quest for justice at a time without forensics

exchange4media Staff Nov 4, 2014 8:04 AM

VML Qais to revamp  Mahindra & Mahindra's corporate website?blur=25

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

Invest more in digital or lose a thousand billion in opportunity costs: Vikram Sakhuja?blur=25

Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra

Abhinn Shreshtha Oct 1, 2014 8:15 AM