mahindra
Brands #hashtag their way into sparking off consumer conversations?blur=25

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan?blur=25

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

Relevance key for brands to drive conversations: Industry experts?blur=25

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

Banking in a Jifi: Kotak Mahindra Bank’s Hashtag Banking campaign?blur=25

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra Mar 17, 2015 8:46 AM

Is digital the new darling of the BFSI sector??blur=25

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Epic reveals first look of Dariba Diaries?blur=25

Set in 19th century Delhi, the series is about Mirza Jaan Nawaz and his quest for justice at a time without forensics

exchange4media Staff Nov 4, 2014 8:04 AM

VML Qais to revamp  Mahindra & Mahindra's corporate website?blur=25

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

Invest more in digital or lose a thousand billion in opportunity costs: Vikram Sakhuja?blur=25

Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra

Abhinn Shreshtha Oct 1, 2014 8:15 AM

NaMo, Fevicol, Mahindra and Godrej among top picks for IMA Awards?blur=25

Jury member Amarnath Ananthanarayanan, CEO & MD, Bharti AXA General Insurance, tells exchange4media why these brands with their unique marketing strategies made it to his list of favourites for the prestigious awards

Ankur Singh Sep 29, 2014 7:58 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave?blur=25

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League??blur=25

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA?blur=25

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

Client-Agency Relationship: A marriage that just has to work?blur=25

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Advertisers softening stance on pitch fee??blur=25

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

Digital now qualifies as a mainstream medium: Karthi Marshan?blur=25

As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group

Priyanka Mehra Apr 18, 2014 9:54 AM

SMG Convonix wins 24 clients in the last quarter of FY 13-14?blur=25

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff Apr 16, 2014 8:11 AM

Guest Column: What women want... Listen?blur=25

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

Google+ trumps Twitter & Facebook in engaging social referrals?blur=25

A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter

Abhinna Shreshtha Apr 3, 2014 8:15 AM

Customers will be loyal to a brand they are a part of: Karthi Marshan?blur=25

The Head of Marketing, Kotak Bank says that customers today are very happy to be co-creators with the brand and want to have a sense of empowerment that they can dictate what should happen in the future

Abhinav Trivedi Mar 25, 2014 8:41 AM

Guest Column: How beauty, hospitality, healthcare, banking industries are leveraging Vine?blur=25

A normal tweet may go unnoticed, but a twitpic or an embedded video will always be looked at. Vine will be crowd-sourced & shared significantly. It can improve the search engine ranking of brands' social media platforms

Windchimes Communications Mar 22, 2014 10:39 AM