mahindra
Mahindra two-wheeler goes the retro way in its latest TVC

It uses retro-music with a modern twist to highlight the features of Mahindra Gusto scooter and Mahindra Centuro motorcycle

exchange4media Staff Jul 25, 2015 8:55 AM

Trendspotting: As m-commerce rises, industry battles out key hurdles

Keeping favourable market projections in mind, industry experts are making strategic business decisions. The first one to show absolute faith in m-commerce was Myntra, and others are expected to follow. Industry experts debate over challenges faced by the industry

Ankur Singh Jul 24, 2015 8:14 AM

Amitabh Bachchan croons ‘Le Panga’ for Pro Kabaddi League 2

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy Jul 14, 2015 8:44 AM

Brands #hashtag their way into sparking off consumer conversations

From Nivea to Flipkart, brands are increasingly using hashtags to start conversations, remain topical and relevant on social media

Sarmistha Neogy Jul 10, 2015 8:54 AM

The idea was not to give a rude shock to ING customers, but gradually welcome them to the Kotak family: Karthi Marshan

Post ING Vysya's merger with Kotak Mahindra Bank, the 'Kona Kona Kotak' rebranding campaign was executed across radio, TV, outdoor and social media. Karthi Marshan, Senior EVP & Head - Group Marketing, Kotak Mahindra Bank, talks about the strategy behind the transition

Sarmistha Neogy Apr 28, 2015 8:30 AM

Relevance key for brands to drive conversations: Industry experts

Brands can do a lot more only if they pick up an insight which is relevant for their brand, and start conversations around them

Ankur Singh Mar 31, 2015 8:59 AM

Banking in a Jifi: Kotak Mahindra Bank’s Hashtag Banking campaign

Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning

Priyanka Mehra Mar 17, 2015 8:46 AM

Is digital the new darling of the BFSI sector?

Key players are channeling a fair share of their budgets towards creating innovative digital properties that connect with their consumers

Abhinn Shreshtha Nov 19, 2014 8:11 AM

Epic reveals first look of Dariba Diaries

Set in 19th century Delhi, the series is about Mirza Jaan Nawaz and his quest for justice at a time without forensics

exchange4media Staff Nov 4, 2014 8:04 AM

VML Qais to revamp  Mahindra & Mahindra's corporate website

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand

exchange4media Staff Oct 27, 2014 1:13 PM

Invest more in digital or lose a thousand billion in opportunity costs: Vikram Sakhuja

Sakhuja, Global CEO of Maxus, questioned why the industry should be happy with spending only eight per cent on digital; Karthi Marshan, Head (Marketing) of Kotak Mahindra

Abhinn Shreshtha Oct 1, 2014 8:15 AM

NaMo, Fevicol, Mahindra and Godrej among top picks for IMA Awards

Jury member Amarnath Ananthanarayanan, CEO & MD, Bharti AXA General Insurance, tells exchange4media why these brands with their unique marketing strategies made it to his list of favourites for the prestigious awards

Ankur Singh Sep 29, 2014 7:58 AM

Marketing for the new age with Geetu Verma & Vikram Sakhuja @ exchange4media Conclave

HUL's Geetu Verma, will speak about 'Marketing in the new world' in a session chaired by Madison's Sam Balsara, & Maxus' Vikram Sakhuja will take on Pidilite's Anil Jayaraj, Kotak Mahindra's Karthi Marshan & Axis Bank's Sagnik Ghosh in a session titled 'Only digital matters! Or doesn't it?'

exchange4media Staff Sep 26, 2014 8:13 AM

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League?

The channel has launched an aggressive & glamorous promotional campaign for the League in an attempt to recreate the lost glory of the game. Does kabaddi have the potential of appealing to the youth & getting as many eyeballs as cricket in India? exchange4media finds out

Ankur Singh Aug 6, 2014 7:58 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

Client-Agency Relationship: A marriage that just has to work

According to industry experts, clients & agencies need to deeply care about each others' profitability and leverage great ideas, strategies and great executions, which will help them win together

Simran Sabherwal May 31, 2014 11:14 AM

Advertisers softening stance on pitch fee?

How acceptable is agencies charging a pitch fee in our current scenario? Taproot India, Law & Kenneth Saatchi & Saatchi, and Creativeland Asia are a few agencies

Priyanka Mehra Apr 23, 2014 9:22 AM

Digital now qualifies as a mainstream medium: Karthi Marshan

As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group

Priyanka Mehra Apr 18, 2014 9:54 AM

SMG Convonix wins 24 clients in the last quarter of FY 13-14

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff Apr 16, 2014 8:11 AM

Guest Column: What women want... Listen

Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd

Karthi Marshan Apr 4, 2014 9:27 AM

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