Mahindra MOJO launches new ‘Born for the Road’ marketing campaign?blur=25

The 'Born for the Road' campaign promotes the tourer ethos of the MOJO while capturing the essence of the perfect road trip. This is the first of its kind film completely conceptualized and shot by Flying Cursor, their digital agency

exchange4media Staff Jun 9, 2016 7:49 AM

New models, attractive TVC's and strong digital campaigns push auto sales in April?blur=25

All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively

Ronald Menezes May 9, 2016 7:53 AM

Kotak Mahindra Bank sticks to 6% interest on savings account with '6 is better than 4' campaign?blur=25

A cricket-based theme highlighting a comparison between 6 and 4. There are many situations in cricket where a 4 is just not enough, and at those times, what you need is a 6

exchange4media Staff Apr 30, 2016 7:10 AM

Hyundai zooms past domestic car makers with 15% growth in sales?blur=25

Automobile companies released sales figures for the month of March while also recording a decent growth in the FY’16. Hyundai grew by 15% at the end of the FY 16, while Honda, Mahindra and Maruti recorded a growth of 2%, 6% and 11% respectively

Ronald Menezes Apr 14, 2016 8:14 AM

Royal Enfield sales rise by 63%, while Hero MotoCorp and Bajaj sales grow by 13.6% & 9% respectively in Feb ’16?blur=25

The two wheeler industry saw a decent run in February 2016 with most of the manufacturers showing their sales in the green. A brief on what has happened so far

Ronald Menezes Mar 18, 2016 7:58 AM

Hyundai, Mahindra, Honda & Mercedes increase car prices on the back of proposed new ‘cess’?blur=25

The government has proposed to impose a 2.5% cess on diesel vehicles of length not exceeding 4-meter and engine capacity not exceeding 1,500 cc, while higher engine capacity and SUVs as well as bigger sedans were slapped with a cess of 4% on the value of the car, this has forced car manufacturers to increase their selling price

Ronald Menezes Mar 15, 2016 8:06 AM

Hyundai, Maruti, Honda, Tata, Mahindra; Passengers vehicles segment sees rise in sales?blur=25

Car manufacturers that have released their sales figures till March’16 have all reported a significant growth. Hyundai, Maruti, Honda, and Tata reported growth for the month of February 2016, while Mahindra sales were up by 10% in the month of Jan 2016

Ronald Menezes Mar 15, 2016 8:01 AM

Top CMOs honoured at Pitch CMO Summit 2016?blur=25

exchange4media felicitates the best marketing heads at the annual Pitch CMO Summit held in Mumbai yesterday.

exchange4media Staff Mar 5, 2016 7:33 AM

Vernacular creativity, are we there yet??blur=25

Throwing light on the fast evolving vernacular content space and how brands can use this space to extend engagement, eminent marketing heads discussed the need for creativity in the vernacular language space.

Vernika Awal Mar 5, 2016 7:29 AM

ad: tech 2016: ‘Is it about Mad Men or Mad Data??blur=25

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoing ad: tech 2016 conference which is being held in New Delhi

Vernika Awal Mar 4, 2016 8:38 AM

Union Budget 2016: Deliver on the promise of 'Start Up India', say entrepreneurs?blur=25

The start-up community is looking for tax breaks, especially on angel investment, an extension of the ease-of-doing-business philosophy, as well as resolution of long standing bills likes the GST from the upcoming Union Budget 2016

exchange4media Staff Feb 25, 2016 7:56 AM

Deepali Naair moves on from Mahindra Holidays as CMO?blur=25

Deepali Naair has moved on from Mahindra Holidays as Chief Marketing Officer confirm sources, her next destination remains unknown

Priyanka Mehra Feb 18, 2016 7:42 AM

'Make In India' needs disruptive ideas: Anand Mahindra and Kumar Mangalam Birla?blur=25

At the ongoing ‘Make In India’ initiative in Mumbai, industry stalwarts, Anand Mahindra, Chairman of Mahindra Group and Kumar Mangalam Birla, Chairman of Aditya Birla Group, said that new technologies and better regulation will help the country emerge as the new manufacturing and innovation hub of the world

Abhinn Shreshtha Feb 17, 2016 8:41 AM

Mahindra Holidays & Resorts Q3 FY16 total income up 15% YoY to Rs 241 crore?blur=25

Mahindra Holidays & Resorts India Limited (MHRIL) has announced its financial results for Q3 FY16

exchange4media Staff Jan 25, 2016 7:53 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 10:17 AM

The growing importance of vernacular content in digital advertising?blur=25

Eminent marketers discuss the importance of vernacular content for digital advertising at Dainik Bhaskar and exchange4media -hosted roundtable discussion

exchange4media Staff Dec 18, 2015 9:04 AM

Will Phone Phone Pe Kotak repeat the success of ‘Kona Kona Kotak’??blur=25

The campaign conceptualised by Cartwheel is pegged on 3 unique features of the bank’s mobile experience: Instant Money Transfer, Tweet to Buy a Book & Flight Booking

Sarmistha Neogy Dec 10, 2015 9:00 AM

Flying Cursor bags digital duties for Mahindra Mojo?blur=25

Flying Cursor has already been engaging with avid bikers by creating content and properties that have been racking up conversations across social

exchange4media Staff Oct 16, 2015 8:28 AM

Mahindra two-wheeler goes the retro way in its latest TVC?blur=25

It uses retro-music with a modern twist to highlight the features of Mahindra Gusto scooter and Mahindra Centuro motorcycle

exchange4media Staff Jul 25, 2015 8:55 AM