mahindra
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Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore

Misbaah Mansuri May 21, 2018 9:20 AM

Kotak Mahindra?blur=25

The film also brings out the insight that mothers have always been wise savers and have therefore been ‘The Best Financial Managers of All Time’.

exchange4media Staff May 11, 2018 8:14 PM

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Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division Mahindra & Mahindra, shared at the PITCH CMO Summit 2018 that in the automobile category, decisions aren’t easy to make

exchange4media Staff Mar 20, 2018 12:41 PM

Mahindra Lifespaces?blur=25

With the Joyful Homecomings campaign, Mahindra Lifespaces is sparking meaningful conversations and giving people the chance to own a home at just Rs.1

exchange4media Staff Mar 17, 2018 8:57 AM

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Bajaj Dominar takes a jab at Royal Enfield in their latest ad again

Dolly Mahayan Mar 12, 2018 8:51 AM

Kotak Mahindra?blur=25

The campaign goes live on International Women’s Day, and highlights Kotak Mahindra’s women-centric product - the Kotak Silk Savings Account.

exchange4media Staff Mar 9, 2018 7:40 PM

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Despite supplier challenges, Ford ended the year with sustained growth, with combined domestic wholesales and exports in CY 2017 at 262,784 vehicles

Dolly Mahayan Feb 28, 2018 8:58 AM

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Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. feels print will continue to be one of the largest medium on which money is being spent

exchange4media Staff Feb 6, 2018 8:58 AM

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Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Madhuwanti Saha Feb 1, 2018 1:21 PM

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The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements

exchange4media Staff Oct 17, 2017 3:36 PM

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Tech Mahindra’s chief strategy and marketing officer Jagdish Mitra on the company’s strategy to invest in start-ups

Dolly Mahayan Aug 30, 2017 7:46 AM

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They have not currently managed to leverage the power digital platforms to establish a connection with the target audience

Abhishek Gupta Aug 25, 2017 7:37 AM

FCB Interface crafts latest campaign for Mahindra Blazo?blur=25

Our new film highlights the fact that ‘not a single truck was returned’, says Rajeev Malik, Senior General Manager, Marketing, Mahindra & Mahindra Ltd -Truck & Bus Division

exchange4media Staff Mar 6, 2017 9:32 AM

India Today Conclave goes to Mumbai, to debate 'The Great Disruption'?blur=25

The 16th Edition of the Group's signature event will be held between March 17-18, and feature eminent speakers from across the globe

exchange4media Staff Mar 3, 2017 2:26 PM

Starcom bags Mahindra Holidays Account?blur=25

The business will be powered by Performics.Convonix, digital marketing company, integrated under the Starcom brand in India, which will handle all performance media duties on digital, inclusive of paid media, SEO, analytics for Mahindra Holidays & Resorts India.

exchange4media Staff Jan 30, 2017 8:35 AM

Guest Column: Cross-channel campaigns with newer challenges & opportunities for insurance sector in 2017: Jasneet Bachal, Kotak Mahindra?blur=25

Newer distribution platforms bring with them a new audience set which in turn brings with it a newer paradigm. Since the newer audience segments will require education on the need for insurance, we are likely to see brands pick up the insurance awareness initiative in innovative and interactive ways, writes Jasnet Bachal, Senior Vice President, Marketing, Kotak Mahindra Old Mutual Life Insurance.

Jasneet Bachal Jan 30, 2017 7:49 AM

Automakers grim as demonetisation puts brakes on sales figures?blur=25

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

exchange4media Staff Dec 13, 2016 8:05 AM

New launches, ad campaigns propel Indian auto sales growth in May?blur=25

The Indian auto industry continued its growth in the month of May. New launches, recent ad campaigns and TVCs launched over the last three months have helped lure customers towards the increased sales

Ronald Menezes Jun 10, 2016 8:01 AM

Mahindra MOJO launches new ‘Born for the Road’ marketing campaign?blur=25

The 'Born for the Road' campaign promotes the tourer ethos of the MOJO while capturing the essence of the perfect road trip. This is the first of its kind film completely conceptualized and shot by Flying Cursor, their digital agency

exchange4media Staff Jun 9, 2016 7:49 AM

New models, attractive TVC's and strong digital campaigns push auto sales in April?blur=25

All major four wheeler brands recorded a year on year growth, except Honda Cars and Toyota Kirloskar, which witnessed a decline of 17 per cent and 30 per cent in sales respectively

Ronald Menezes May 9, 2016 7:53 AM