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Guest Column: Rishabh Sharma, Brand Strategist, Twitter India tells us how brands used the social media platform to change the dynamics of fan engagement and produce campaigns that awed audiences

Rishabh Sharma Dec 28, 2018 9:24 AM

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In an interview with exchange4media, Pandey spoke about the rise of Corp Comm approach and trends that will shape the domain in the next few years

Ruhail Amin Dec 27, 2018 8:38 AM

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Battery brand Livfast CEO talks about roping in Dhoni as ambassador and unorganized market moving towards established brands

exchange4media Staff Dec 24, 2018 8:10 AM

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The movement aims to bridge the widening gap between India’s healthcare infrastructure and highly skilled healthcare professionals

exchange4media Staff Dec 15, 2018 4:18 PM

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Jagdish Mitra in charge of Enterprise Business, Sanjeev Nikore is Marketing Head

exchange4media Staff Dec 11, 2018 7:07 PM

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CMO, Kotak Mahindra said, brand ambassador responsibility is to espouse the brand’s values, bring them alive and guarantee attention of the prospective consumers

Dolly Mahayan Dec 4, 2018 9:18 AM

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The TVC delivers the message that 'Only a Blazo can beat a Blazo' drawing a parallel with Ajay Devgn's personal quest for excellence and perfection

exchange4media Staff Nov 25, 2018 9:30 AM

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From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff Nov 16, 2018 8:46 AM

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Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign

exchange4media Staff Nov 13, 2018 7:50 AM

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Panel of industry experts discuss ‘Brand building on mobile only - reality or myth’

exchange4media Staff Nov 2, 2018 2:59 PM

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The #IAmIndia campaign has been conceptualised in collaboration with The Word Jockey Creative Content Studio

exchange4media Staff Oct 25, 2018 3:26 PM

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In the Top 10 Advertisers list only Amazon.in forayed at third spot; there was no other e-commerce portal apart from them

exchange4media Staff Oct 17, 2018 7:54 AM

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Mahindra Marazzo and Policybazaar.com are the other brands which entered the category at second and fifth spot

exchange4media Staff Oct 9, 2018 7:46 AM

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Kochar shares his visions for A&M studio and some the of challenges that the Indian music industry is currently grappling with, including heavy dependency on film music

Misbaah Mansuri Aug 22, 2018 8:55 AM

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#IndiaInvited digital campaign kicked-off with real stories of people who have faced discrimination in the face of opportunity. Conceptualised and executed by Tonic Worldwide, it extended an invitation to all Indians to be a part of the movement through various innovations.

exchange4media Staff Aug 19, 2018 5:59 PM

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Nayer, CMO, Group Corporate Brand at Mahindra, shared that the team conducted a detailed social media listening exercise on social issues, which was the genesis of their latest campaign

Misbaah Mansuri Aug 3, 2018 8:53 AM

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As actor Ranveer Singh celebrates his 33rd birthday today, we take a look at his brand appeal

Madhuwanti Saha Jul 6, 2018 8:54 AM

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Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

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The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.

Dolly Mahayan Jun 21, 2018 8:53 AM