magazines
Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM

Magazines command undivided reader attention: Tarun Rai?blur=25

WWM CEO & Prez-AIM speaks on magazines’ unique strengths in a cluttered media scenario

Priyanka Nair & Synjini Nandi Jul 11, 2012 7:20 PM

I want to be careful about ‘engagement’: Shashi Sinha?blur=25

Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha

Synjini Nandi Jul 11, 2012 7:17 PM

Magazines are believable: Mrinmoy Mukherjee?blur=25

Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future

Synjini Nandi Jul 11, 2012 6:49 PM

Magazine publishers call for change in conversation?blur=25

Association of Indian Magazines explains why a shift in focus from reach to engagement is required for marketers today

Priyanka Nair & Synjini Nandi Jul 10, 2012 10:03 PM

Magazines should leverage 'Play Buy Share' mantra?blur=25

Emotional equity & advertising's new age mantra can boost branding power in magazines, says Leo Burnett’s KV Sridhar

Priyanka Nair Jul 10, 2012 8:01 PM

When magazines offer the right match for brands?blur=25

Garnier India's Natalie Gershtein explains how magazines can be leveraged for various levels of communication for the likes of beauty products

Priyanka Nair Jul 10, 2012 7:57 PM

Magazine Engagement Survey in three-city tour?blur=25

AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday

Synjini Nandi Jul 4, 2012 7:43 PM

AIM is working with IRS to make measurement robust: Tarun Rai?blur=25

Tarun Rai, CEO, Worldwide Media and President, AIM talks about the issues that the magazine industry is facing and how AIM is trying to overcome them

Noor Fathima Warsia May 11, 2012 9:10 PM

IRS 2011 Q4: Slide continues for language magazines?blur=25

Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership

Shanta Saikia Mar 7, 2012 7:58 AM

AIM calls penalty levied on Times Now ‘unreasonable’?blur=25

Reacting strongly to the penalty levied on Times Now, AIM has said it would “threaten independent functioning of news media in the country”.

exchange4media Staff Nov 29, 2011 7:54 AM

 IRS 2011 Q2: Business magazines grow by 19 pc over 2009 R1?blur=25

While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.

Nitin Pandey Oct 18, 2011 10:43 AM

Creating long lasting engagement through magazines?blur=25

With the Association of Indian Magazines (AIM) set to release the detailed findings of its Engagement Study in a month’s time, a discussion on the topic at the 38th FIPP World Magazine Congress took the audience through the exciting USPs of magazines.

Nitin Pandey Oct 13, 2011 9:14 AM

Tarun Rai elected AIM President; Mitrajit Bhattacharya is Vice Prez?blur=25

Tarun Rai, CEO, WWM, has been elected as President of the Association of Indian Magazines (AIM) at the body’s annual general meeting held on October 11, 2011. Rai will be taking over the reins from Pradeep Gupta, Chairman, Cyber Media Group. Mitrajit Bhattacharya, President & Publisher, Chitralekha, has been elected Vice President of the Association.

Nitin Pandey Oct 12, 2011 8:30 AM

 IRS 2011 Q2: Mint, HT emerge fastest growing English dailies in Mumbai over last year?blur=25

It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.

Arwa Sultanali Oct 10, 2011 11:17 AM

 IRS 2011 Q2: Magazines gain 8.34 lakh readers over the year?blur=25

The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.

Arwa Sultanali Oct 10, 2011 11:14 AM

IRS 2011 Q1: English monthlies & fortnightlies grow, weeklies decline?blur=25

For English weekly magazines, there is not much to cheer in IRS 2011 Q1. But for English monthlies and fortnightlies, the growth has been positive.

Nitin Pandey Jun 20, 2011 11:56 AM

‘Dare’ turns three?blur=25

‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey.

Akash Raha Oct 20, 2010 8:33 AM

Pedigreed Privilege: Fortune has a leg-up in India, say media planners?blur=25

While it’s been roughly a week since Fortune’s India edition was launched, there are already talks of a positive shake-up in the print industry. Media planners are upbeat about Fortune India as exchange4media puts the magazine’s mettle to test.

Akash Raha Oct 1, 2010 9:59 AM

IRS Q2 2010: Gujarat sees a reversal of decline trend?blur=25

Publications in Gujarat have fared much better than most states, which have witnessed a general decline trend in average issue readership (AIR) or a mixed bag, at the most. Just one of the top five dailies has seen a decline in AIR. Magazines, too, have seen growth.

Cassandra Serpes Aug 31, 2010 8:16 AM