Now magazines body AIM asks MRUC to withdraw IRS 2013 findings?blur=25

AIM has urged MRUC to immediately withdraw the IRS 2013 findings as it believes that such faulty reporting of readership numbers can have "extremely damaging impact on business", apart from misleading media planners and advertisers

exchange4media Staff Feb 6, 2014 8:03 AM

ABP to sell business magazine Business World by year-end?blur=25

According to a company source, the management has decided to wind up this offering by Dec. It wasn't disclosed who the company is in talks with to sell

Abid Hasan Sep 4, 2013 8:23 AM

Nitin Paranjpe to deliver keynote @IMC 2013 today?blur=25

The 7th Indian Magazine Congress gets underway in Mumbai on Feb 14. The opening keynote address is by HUL’s Nitin Paranjpe

exchange4media Staff Feb 14, 2013 7:28 PM

“Magazine industry should look at collaborations more seriously”?blur=25

Pradeep Gupta, Tarun Rai, Mitrajit Bhattacharya, R Rajmohan talk about the need for the magazine industry to come together & work in tandem

Saloni Datta Feb 12, 2013 8:43 PM

Chris Llewellyn, Peter Kreisky, Ingrid van der Werf to speak at IMC 2013?blur=25

A heads-up on the important sessions and galaxy of national & international speakers at Indian Magazine Congress 2013, to be held in Mumbai on Feb 14 & 15

exchange4media Staff Feb 11, 2013 11:37 PM

Magazine publishers call for better measurement mechanism?blur=25

In the run-up to the 7th edition of IMC, industry leaders such as Tarun Rai, R Rajmohan, Maheshwer Peri share their expectations from advertisers

Saloni Datta Feb 8, 2013 8:11 PM

“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

Indian Magazine Congress to explore new opportunities?blur=25

With an A-class speaker line-up, AIM’s 7th conference will delve on new areas that can drive the magazine publishing business of the future

Abid Hasan Jan 31, 2013 7:16 PM

“Magazines have adapted to web, mobile & social”?blur=25

Media houses have realised that digital is an imperative change agent for magazines, says B Srinivasan, MD, Vikatan Group

Deepa Balasubramanian Jan 14, 2013 6:51 PM

Quick five with India Today Group’s Mala Sekhri?blur=25

The COO of the Lifestyle & Music Division of the Group speaks about the growth drivers of the niche & lifestyle magazine genre in India

Abid Hasan Dec 12, 2012 7:15 PM

Magazines are ‘better’: Mitrajit Bhattacharya?blur=25

With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President

Shree Lahiri Jul 20, 2012 7:51 PM

Leverage digital touch points: CVL Srinivas to magazines?blur=25

Starcom MediaVest’s Chairman lists steps that magazines can take to remain relevant and not get swapped by digital

Surbhi Bhasin Jul 20, 2012 7:49 PM

Every medium is a storage device of time: Santosh Desai?blur=25

Futurebrands' MD & CEO says that every era tells a story; and today’s story is about digital. One needs to see how magazines sit in this era

Surbhi Bhasin Jul 20, 2012 7:26 PM

“Research can drive a new currency to market products”?blur=25

Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands

Shree Lahiri Jul 20, 2012 7:12 PM

“Differentiate magazines for readers & advertisers”?blur=25

Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts

Shree Lahiri Jul 19, 2012 10:05 PM

Magazines & brands face same questions: Neeraj Kumar?blur=25

Drawing similarities between magazines & brands, Beam Global’s Director Marketing said both are looking for conversations & custom content

Abid Hasan Jul 19, 2012 7:40 PM

Magazines don’t compete with other media: Pradeep Gupta moderates panel?blur=25

...Say IBM’s Vasantha Kumar, Tommy Hilfiger’s Shailesh Chaturvedi, Carat’s Kartik Iyer, MPG’s Mohit Joshi and Lowe’s G V Krishnan

Deepa Balasubramanian Jul 13, 2012 11:35 PM

The youth wants content that is short, crisp, niche: Kartik Iyer?blur=25

With youngsters taking to ‘scanning’ rather than reading content, Carat’s Kartik Iyer stresses on looking at every medium as an integrated whole

Deepa Balasubramanian Jul 13, 2012 11:25 PM

Magazines help being creative & innovative: GV Krishnan?blur=25

One can be crisp, sharp and innovative when delivering a message through the magazine medium, says the Executive Director of Lowe Lintas and Partners

Deepa Balasubramanian Jul 13, 2012 9:21 PM

Magazines are not competing with TV: AIM panel?blur=25

Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts

Synjini Nandi Jul 11, 2012 9:31 PM