Shantanu Khosla, MD, Crompton Greaves Consumer Electricals Limited, on responsible advertising and why it is time for industries to recognise its importance

exchange4media Staff Feb 16, 2017 8:14 AM

The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates

Priyanka Mehra Feb 3, 2017 7:47 PM

Madison Media has been in the news recently for winning the TV Media Agency of the Year Award at PrimeTime Awards held last week in Mumbai

exchange4media Staff Jan 28, 2017 12:40 PM

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

exchange4media Staff Jan 21, 2017 9:55 PM

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

exchange4media Staff Jan 16, 2017 8:56 AM

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

exchange4media Staff Jan 14, 2017 12:28 PM

The multi-agency pitch is expected to take place out of Bangalore at the end of this month and will see participation from all the major media agencies

Priyanka Mehra Jan 11, 2017 8:51 AM

The TVC shows how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise

exchange4media Staff Jan 7, 2017 8:34 AM

Ajit Varghese CEO APAC Maxus shares his 10 Leadership lessons as he completes a decade at Maxus

Priyanka Mehra Dec 7, 2016 9:38 AM

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

exchange4media Staff Oct 18, 2016 11:25 AM

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff Sep 30, 2016 10:36 PM

This is the first campaign for Dixcy Scott after O&M won the account without a pitch process early this year

exchange4media Staff Sep 28, 2016 8:15 AM

A total of 34 metals were given away as exchange4media celebrated that best work done in newspaper advertising over the course of last year

exchange4media Staff Sep 15, 2016 10:18 PM

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

In mid year review numbers released today, Pitch Madison mid year report has projected an ad industry growth of 13.2% only, down from the original forecast of 16.8% growth released at the start of the year

exchange4media Staff Aug 12, 2016 5:26 PM

Madison Media Plus, a part of Madison Media Group recently announced the win of Timesjobs.com in Delhi in a multi-agency pitch. With this win, Madison Media handles major Times Internet portals – MagicBricks.com, Gaana.com and CricBuzz.com

exchange4media Staff Aug 9, 2016 10:10 AM

Dentsu Aegis Network's digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC’s personal care vertical which includes well-known brands like Vivel, Fiama di Wills, Shower to Shower and Savlon to name a few

Priyanka Mehra Jun 17, 2016 9:05 AM

Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 and the first few months of 2016. The Delhi office has won key accounts of Snapdeal, OYO Rooms, NACO and Cricbuzz.com. Other key wins include, LeEco, SBI General Insurance, Policy Boss and many others

exchange4media Staff May 31, 2016 10:08 AM

Madison Public Relations today announced that 2015-16 has been yet another year of continuous and strong growth. The agency added over 34 marquee brands to its growing client roster. The agency is estimated to have a growth of around 25% CAGR in the last 5 years

exchange4media Staff May 12, 2016 1:35 PM

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

exchange4media Staff Apr 29, 2016 9:43 PM