Chhiber will be based in the agency’s Mumbai office

exchange4media Staff Feb 7, 2018 10:08 AM

He will be spearheading Eros’ digital initiatives including Eros Now

exchange4media Staff Jan 24, 2018 2:41 PM

A host of new on-air activities have been lined up to kick off the second phase, on air, aligned with the idea of knowing your city the best through five senses

exchange4media Staff Jan 24, 2018 1:45 PM

As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.

Naziya Alvi Rahman Jan 19, 2018 8:56 AM

Sam Balsara spoke about how advertisers constantly want acknowledgement for their work and see awards as the best way to get talked about

Anam Khan Jan 16, 2018 8:57 AM

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

exchange4media Staff Dec 13, 2017 8:49 AM

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

A recap of the most important stories that you may have missed this week

exchange4media Staff Nov 25, 2017 8:08 AM

Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organisation

exchange4media Staff Nov 22, 2017 11:27 AM

Madison Turnt and Tata Salt ideated a clean and renewable source of light to offer the sun’s energy to the devotees

exchange4media Staff Nov 7, 2017 5:26 PM

The account is estimated to be worth around Rs 100 cr

exchange4media Staff Oct 23, 2017 4:28 PM

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

exchange4media Staff Oct 16, 2017 7:30 AM

The agency will handle the planning and buying assignment for Print, TV, Radio, Cinema and Outdoor for the FMCG advertiser

exchange4media Staff Oct 10, 2017 2:31 PM

Madison Media is the current incumbent. Marico is a leading consumer products group in the global beauty and wellness space.

exchange4media Staff Oct 7, 2017 9:25 AM

With the topic being simplicity of the media game at exchange4media’s 3rd edition of the Media ACE Awards, the need for simpler measurement tools and more trust between agencies was discussed at length

exchange4media Staff Sep 27, 2017 8:15 AM

The Chairman and Managing Director of Madison World was recognised with the Hallmark Award for his contributions to the media and advertising domains

exchange4media Staff Sep 25, 2017 9:54 PM

Despite the double whammy of demonetisation and GST, Red FM has managed to grow from 54 to the planned 70 stations in the near future. Rajat Uppal, National Head, Red FM offers more insights into this journey and the way ahead for private FM players

Ruhail Amin Sep 20, 2017 8:04 AM

Vikram Sakhuja, Group CEO, Madison Communications elected as President of The Advertising Club

exchange4media Staff Sep 15, 2017 5:12 PM

With the growth of digital, traditional marketing approaches have taken a back seat. There is far greater choice and far little discrimination between brands which is now calling for more and more ways in which the brand has to come to life.

Ruhail Amin Sep 12, 2017 8:01 AM

Madison Media had successfully launched the bank in August 2015 with a high-decibel TV, Print and Outdoor campaign

exchange4media Staff Aug 28, 2017 12:24 PM