madison
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The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

exchange4media Staff Jul 12, 2017 12:52 PM

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Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Sam Balsara Jul 4, 2017 7:44 AM

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The unit focuses on Events, Activations, Exhibitions and Field Marketing

exchange4media Staff Jun 20, 2017 12:34 PM

 Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue?blur=25

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Akshata R Murthy May 26, 2017 8:58 AM

Madison World acquires majority stake in brand-comm?blur=25

Brand-comm, founded by Ramanujam Sridhar, is an 18-year-old communications consulting company with six offices across India

exchange4media Staff May 4, 2017 10:34 AM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

Maxus retains digital mandate for Titan?blur=25

All leading media agencies were part of this pitch

Priyanka Mehra Mar 20, 2017 9:04 AM

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The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

exchange4media Staff Mar 17, 2017 7:59 AM

I always encouraged my daughters to achieve something significant: Sam Balsara, Madison World?blur=25

As part of the Star Plus Nayi Soch initiative, we unveil a series of father-daughter interviews that challenge gender stereotypes and give a glimpse into this very special bond

exchange4media Staff Mar 16, 2017 8:50 AM

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size??blur=25

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commerce category decreased by more than Rs 500 crore across TV, Print and Radio in 2016.

Ruhail Amin Feb 22, 2017 9:05 AM

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017?blur=25

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff Feb 22, 2017 8:01 AM

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As per the AOR, the agency is entitled to handle their pan-India OOH campaign

Priyanka Mehra Feb 21, 2017 9:14 AM

Madison PR is now national media partner of Sobha?blur=25

Founded in 1995, Sobha is one of the fastest growing and foremost backward integrated real estate players in the country

exchange4media Staff Feb 21, 2017 8:08 AM

Pitch Madison Advertising Report 2017: Innovate relentlessly, improve accessibility, immerse in rural: Sunil Kataria, Godrej Consumer Products?blur=25

Kataria shared his winning formula for refreshing the FMCG category at the recent edition of Pitch Madison Advertising Report 2017

exchange4media Staff Feb 20, 2017 8:00 AM

Pitch Madison Advertising Report 2017: What advertisers are getting wrong?, experts debate with Arnab Goswami?blur=25

The Pitch Madison Advertising Report 2017 was recently released at the ITC Grand Central in Mumbai. On the sidelines of the launch a panel discussion was held on the topic, What advertisers are getting wrong?, moderated by Arnab Goswami

exchange4media Staff Feb 20, 2017 7:56 AM

Pitch Madison Advertising Report 2017: You can't have a successful sporting league without the pipeline: Sundar Raman, Reliance Sports?blur=25

Sundar Raman, CEO of Reliance Sports, delivered a talk on ‘Sports beyond Cricket’ where he shared pointers on how sports in India can advance and how brands can contribute to the cause

exchange4media Staff Feb 17, 2017 8:40 AM

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara?blur=25

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

exchange4media Staff Feb 16, 2017 8:41 AM