madison
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The more brands proliferate and expand, the more the economic and socio–cultural model seems premised on brands being the engines of growth

Shubhranshu Singh Apr 11, 2018 8:57 AM

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Sri Sri Tattva intended to highlight its brand proposition of pure thoughts and pure ingredients during the first match of IPL 2018, as the tournament would see pure excitement and pure energy from the crowd.

exchange4media Staff Apr 9, 2018 6:06 PM

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The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff Apr 5, 2018 3:45 PM

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The awards saw Suhel Seth give a brilliant key note address, while Madison won the Media Agency of the Year and almost swept the entire awards in the media category with the most number of medals.

exchange4media Staff Apr 5, 2018 11:04 AM

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The Agency won 17 metals including 5 Golds, 6 Silvers and 6 Bronze

exchange4media Staff Apr 4, 2018 12:59 PM

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Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintaining a TV-like experience for viewers at scale.

exchange4media Staff Mar 16, 2018 9:41 AM

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With P&G raising concerns about the ROI involving digital ad spends, experts in India are also taking a stand in this battle for greater transparency which P&G has initiated

Ruhail Amin Mar 7, 2018 9:00 AM

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Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found that one of the major topics of discussion is lead in digital

Aarti Pahwa Mar 1, 2018 8:53 AM

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This is Das' first venture into the broadcasting sector, after having close to 20 years in the media and advertising field.

exchange4media Staff Feb 27, 2018 12:39 PM

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The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

exchange4media Staff Feb 21, 2018 8:55 AM

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The Chairman of Madison World summed up the advertising world's journey in 2017 in one word- stunted although, he had two words for 2018- fingers crossed

exchange4media Staff Feb 19, 2018 8:58 AM

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At the recent unveiling of the Pitch Madison Advertising Report 2018, Vikram Sakhuja, Rohit Gupta, Apurva Purohit and Vikas Agnihotri discussed insights from the previous year in their talk, ‘Learnings from 2017'

exchange4media Staff Feb 19, 2018 8:57 AM

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At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build a retail brand

exchange4media Staff Feb 19, 2018 8:55 AM

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The past week saw interesting events as Google incurs a heavy Rs.137 crore fine by CCI, Umang Bedi becomes Dailyhunt President, T R Gopalakrishnan retires from The Week magazine as Editor-in-Charge, while BBDO tops the GUNN Report and the PMAR 2018 event was held in Mumbai on February 15th.

exchange4media Staff Feb 17, 2018 8:52 AM

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The advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017 on the back of structural reforms by the government

exchange4media Staff Feb 16, 2018 9:00 AM

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At the 16th edition of Pitch Madison Advertising Report 2018 presented by ABP, Sudhanshu Vats, Group CEO, Viacom 18, reiterated the fact that linear television is here to stay given the growth opportunities, in the session called ‘Is the end of TV near?’

exchange4media Staff Feb 16, 2018 8:58 AM

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Avinash Pandey, COO, ABP News Network, related his recent experience at Harvard Business School to the issues faced by the advertising industry in India

exchange4media Staff Feb 16, 2018 8:56 AM

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The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event:

exchange4media Staff Feb 16, 2018 8:54 AM