madison-media
Ad industry beats expectations to grow 11.1% in 2013; outlook promising for 2014?blur=25

The growth prediction for media ad industry for 2013 was 7.4%, but actual growth was 11.1%, as per the Pitch Madison Media Advertising Outlook 2014. The market is expected to grow by 16.8% in 2014

Sam Balsara Feb 20, 2014 7:54 AM

P&G MD Shantanu Khosla to speak @Pitch Madison Media Ad Outlook 2014?blur=25

Shantanu Khosla, Managing Director, P&G will speak on the topic 'In advertising we trust' at the special event to be held in Mumbai on February 19, 2014

exchange4media Staff Feb 8, 2014 8:35 AM

Countdown begins for launch of Pitch Madison Media Ad Outlook 2014?blur=25

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

Radio campaigns should paint a picture in the mind: Gautam Kiyawat?blur=25

The CEO of Madison Media Group speaks about the importance of radio as a marketing medium, what constitutes a great ad and his experience as a juror for exchange4media's Golden Mikes Awards 2014

Abhinna Shreshtha Jan 29, 2014 9:23 AM

Alleged corruption charges surround Samsung's account move?blur=25

Along with the account size of Rs 450 cr, another distinctive facet of Samsung's media account move was the alleged corruption allegations that prompted the move & the call for the pitch in November last year

exchange4media Staff Jan 22, 2014 8:39 AM

Madison Media's Platinum Media bags Lafarge Cement biz?blur=25

The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable

exchange4media Staff Jan 11, 2014 9:03 AM

Madison Media's Platinum Media bags Lafarge Cement biz?blur=25

The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable

exchange4media Staff Jan 10, 2014 11:28 AM

Adi Godrej to be keynote speaker @Pitch Madison Media Advtg Outlook 2014?blur=25

The most awaited predictions for the media & advtg industry will be revealed at a special event in Mumbai on Feb 19. The Godrej Group Chairman will provide insight into the success strategies, precautions & trends for 2014

Kanika Mehrotra Jan 8, 2014 8:36 AM

Mobile marketing: Not yet, but getting there?blur=25

Mobile ad spend would account for 7.7% of global ad spend by 2016, leapfrogging radio, magazines & OOH, says a ZO report. However, advertisers urge there is still a long way to go for India

Abhinna Shreshtha Dec 12, 2013 8:04 AM

Madison Media Group wins HomeShop18 media AOR?blur=25

The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency

exchange4media Staff Dec 10, 2013 7:46 AM

Madison Media Group wins HomeShop18 media AOR?blur=25

The account will be handled by Platinum Media in Delhi. The estimated media spend is in the range of Rs 30 crore. Mindshare is the incumbent agency

exchange4media Staff Dec 9, 2013 11:58 AM

Kotak Mahindra goes for media review?blur=25

The initial round of the review has just ended. Starcom MediaVest is currently handling the duties for the brand. The ac size is estimated to be between Rs 80 cr & Rs 90 cr

Priyanka Mehra Oct 8, 2013 7:59 AM

Madison Media wins media AOR of Raymond Group?blur=25

Madison would be responsible for the entire media mandate for all Raymond group brands, including Digital and OOH

exchange4media Staff Jun 24, 2013 9:34 AM

Madison Media’s winning streak continues with Maxx Mobile win?blur=25

The win comes close on the heels of McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves wins

exchange4media Staff May 15, 2013 6:58 PM

Madison Media Group wins McCain Foods AOR?blur=25

The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business

exchange4media Staff Mar 22, 2013 8:12 PM

Madison Media Group wins McCain Foods AOR?blur=25

The account will be handled by Platinum Media in Delhi. ZenithOptimedia is the incumbent on the business

exchange4media Staff Mar 22, 2013 8:12 PM

OOH Advertising Awards to honour innovative use of transit media?blur=25

Given the growing clout of transit media & innovative usage, the Awards will honour the best ad campaigns that have leveraged this medium to the hilt

Priyanka Nair Mar 12, 2013 7:09 PM

Madison Media Group wins Magicbricks biz?blur=25

The win comes on the back of a multi-agency pitch. The media planning and buying for Magicbricks will be handled out of the agency’s Delhi office

exchange4media Staff Feb 26, 2013 6:58 PM

TV needs a facelift to win the advertising game?blur=25

It is imperative for TV to push quality content, merge digital with mainstream, shun old marketing techniques and go glocal

Abhinav Trivedi Feb 25, 2013 10:48 PM

Why Indian media ad spends will grow at 7% in 2013??blur=25

New advertisers, expansion in new geographies & acceleration in rural consumption will lead to the estimated growth in ad spends

Abhinav Trivedi Feb 22, 2013 8:02 PM