As part of this, GroupM, the world’s leading media investment group, will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest.

exchange4media Staff Aug 2, 2018 2:04 PM

Will Facebook's recent metric errors lead to clients rethinking third party audits??blur=25

The need for transparency in digital advertising has been a hotly debated topic and recent errors by one of the biggest digital publishers might just lead to the topic of third party audits rising up again

exchange4media Staff Dec 15, 2016 8:23 AM

"We do not want people grading their own homework" Preethy Vaidyanathan Medialets?blur=25

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha Mar 10, 2016 8:41 AM

Guest Column: Binary to Biometric...a story begins: Milind Pathak COO, Madhouse South Asia?blur=25

Technology is rewriting our lives and wearable tech stands at the forefront of this radical change and 2016 has many things in store in the field of wearable technology writes Milind Pathak, COO, Madhouse South Asia.

Milind Pathak Feb 26, 2016 8:31 AM

Madhouse India appoints Vishal Agarwal as Head of Product & Platform, Akila Jayaraman as Head of Performance Business?blur=25

Vishal Agarwal will be responsible for creating new products and platforms focusing on assisting brands in sales awareness and engagement. As a part of her new role, Akila Jayaraman will help lead and expand the business across various e-commerce, BFSI and other mobile-first companies for all mobile performance marketing activations

exchange4media Staff Dec 4, 2015 8:13 AM

Trendspotting: Video advertising becoming a high-growth medium to promote brand story?blur=25

On back of rising internet penetration, brand marketers are increasingly looking at benefits of a fine-tuned video platform strategy through cross-device formats to reach consumers

Ankur Singh Apr 14, 2015 8:45 AM

 Komli Media launches device-optimised rich media video ads?blur=25

The device-optimised ad formats will allow people watch videos on smartphones and tablets, across operating systems

exchange4media Staff Jan 30, 2015 11:55 AM

Guest Column: Eight things to expect in mobile this year; Sunando Banerjee?blur=25

Sunando Banerjee, National Head, Solutions, Madhouse India, on Mobile @ Heart of Marketing Communications…What’s in store in 2015?

Sunando Banerjee Jan 8, 2015 7:44 AM

 Milind Pathak joins Madhouse as COO?blur=25

Prior to joining Madhouse, Pathak was part of One97 Communications' leadership team and held various roles like the Global Head - New Business, & Head - Mobile & Enterprise Marketing

exchange4media Staff Oct 17, 2014 12:44 PM

"We need to better educate brands on the power of mobile as a medium ": Vinod Thadani?blur=25

Madhouse India's COO, Vinod Thadani advocates the all-encompassing reach of mobile, future trends, challenges and opportunities in the medium and its potential to be a game changer in advertising and marketing

Abhinna Shreshtha Mar 21, 2014 8:08 AM

Can mobile advertising reach the Rs 430-cr mark in 2014??blur=25

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Abhinna Shreshtha Feb 5, 2014 7:55 AM

MMA partners with GroupM through Madhouse?blur=25

This is an initiative to strengthen commitment to India Council; Mobile Marketing Association to set up a physical presence in the growing Indian market

exchange4media Staff Sep 9, 2013 8:03 AM

Video: Digital doesn’t have to be a subordinate medium: Vinod Thadani?blur=25

The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013

Saloni Surti Jun 28, 2013 1:59 PM

Madhouse marks 1st anniv with new mobile ad network?blur=25

SmartMAD offers advertisers several options by providing targeted serving capabilities on premium & long tail publisher properties

exchange4media Staff Feb 16, 2013 10:31 PM

Star Gold’s mobile advertising buzz for ‘Bol Bachchan’?blur=25

Star Gold recently introduced a new mobile advertising technology called ‘M-AdCall’ for the premier of the movie ‘Bol Bachchan’ on the channel

exchange4media Staff Nov 21, 2012 1:49 AM

“Mobile mktg should be consumer, not tech-focussed”?blur=25

Industry experts believe it’s time for mobile mktg in India to understand consumer behaviour before leveraging new technologies

Priyanka Nair Oct 11, 2012 9:16 AM

YouTube innovates to reach out to mobile users?blur=25

RockeTalk & Maxus carve a mobile app – Profile Ring Back Tone – for the social distribution of YouTube’s theme song for Olympics

exchange4media Staff Aug 10, 2012 8:14 PM

Madhouse eyes top advertisers in India?blur=25

Unlike ad networks or mobile advertising solution businesses, Madhouse is entering India in the space of all-inclusive mobile marketing solutions

Rahul Dubey Feb 15, 2012 8:58 AM

China’s mobile marketing Co Madhouse in India?blur=25

Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities

exchange4media Staff Feb 14, 2012 4:56 AM