maddies

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

exchange4media Mumbai Bureau Oct 13, 2017 8:39 AM

Mobile Ad Spends report estimates mobile ad spends to grow at 74 per cent in 2017 to reach Rs 2,230 crore and continue to grow in excess of 65 per cent in 2018.

Abhinn Shreshtha Oct 12, 2017 8:45 AM

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

exchange4media Staff Oct 12, 2017 8:44 AM

At Mobile Awards – The Maddies, Uday Sodhi, ‎Executive Vice President and Head - Digital Business - SPN in a fireside chat with Anurag Batra, Chairman and Editor-in-Chief, touched upon the current challenges of digital ecosystem, why it will remain ad driven, BARC’s advent into digital measurement and tackling ad block

exchange4media Staff Oct 12, 2017 8:41 AM

At the Maddies Awards 2017 held by exchange4media, Marzin R. Shroff, MD & CEO, Eureka Forbes Ltd. made a strong case for mobile creativity

Misbaah Mansuri Oct 12, 2017 8:39 AM

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher competition and more entries, who will win big this year?

exchange4media Mumbai Bureau Oct 11, 2017 8:44 AM

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sidelines of Maddies 2017

exchange4media Mumbai Bureau Oct 10, 2017 8:39 AM

Maddies, exchange4media group's annual awards property which honours the best work in mobile advertising will be held on Wednesday, October 11, in Mumbai.

exchange4media Staff Oct 9, 2017 8:43 AM

Mindshare bags three top awards in ten days

Mindshare recently bagged three significant awards in a row in just a week - Ad club Bangalore’s Big Bang Awards, DIGIES 2016 & MADDIES 2016

exchange4media Staff Oct 4, 2016 3:17 PM

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies

Abhinn Shreshtha Oct 3, 2016 9:12 AM

Mindshare, HUL, Vijay Shekhar Sharma win honours at Maddies 2016

A total of 37 metals were given away along with 3 Hall of Fame Awards. In all, 15 Gold metals were awarded, as exchange4media celebrated the best work done in mobile marketing in the latest edition of its annual mobile awards---The Maddies

exchange4media Staff Sep 30, 2016 10:36 PM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

The Maddies 2016: Digital experts delve into effective mobile marketing strategies for digital-first consumers

At the second edition of exchange4media Mobile Awards – The Maddies, the panel discussion, titled Mobile: "How much is too much" involved notable speakers from digital world getting into a serious discussion on mobile marketing

exchange4media Staff Sep 30, 2016 8:13 AM

INNOVATION IN MOBILE NEED NOT BE JUST ABOUT ADVERTISING: MADDIES AWARDS PANEL

BlackBerry’s Amar Thomas, Affle’s Anuj Kumar, Jolla’s Antti Öhrling, Pokkt’s Rohit Sharma, and Ronita Mitra discuss 'Mobile Advertising: From First To Last' at Maddies Awards 2015

exchange4media Staff Sep 12, 2015 8:46 AM

The purpose of marketing is not buzz creation, that's simply a means: Chandramouli Venkatesan

At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"

exchange4media Staff Sep 10, 2015 7:54 AM

Mobile ad spends to increase by 60% in 2015

Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday

Abhinn Shreshtha Sep 10, 2015 7:53 AM

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