AkzoNobel, the world’s largest paints and coatings’ company, has launched a single new global brand identity for its top retail consumer paint range, Dulux, and its related brands. This new brand identity is being gradually rolled-out worldwide and India is amongst the first few markets to adopt and implement it.
It’s been over four years since Condé Nast entered India. In this short period, the group has created a multimedia platform reaching out to the affluent in India. In keeping with this, Conde Nast India has now launched a corporate campaign, titled ‘The Necessity of Luxury’.
The new TVC for Electrolux focuses on the user-friendly appliances that are so simple to use that one can easily multi-task. It features actor Sonam Kapoor, who is shown as a modern day woman who is able to accomplish several tasks at one go, thanks to the Electrolux appliances.