Dulux Paints has embarked on an online fundraising initiative for UNICEF, called ‘Own a Colour’. ‘Own a colour’ offers everyone the chance to purchase and ‘own’ one of 16.77 million colours. For a minimum donation of £1, any colour can be bought from the website www.ownacolour.com; with every pound raised helping to transform the lives of vulnerable children across the globe. All money raised from this initiative will go directly to UNICEF, and will be used for a creating a better social and economic life for underprivileged children.
AkzoNobel has launched a new TVC for its flagship decorative coatings brand, Dulux. In keeping with Dulux’s international theme of ‘Lets Colour’, the India TVC brings alive the ethos of ‘Apne Rang Chhalakne Do’ and is centered around the concept of how each individual has a unique identity which is reflected through the person’s choice of colour.