lux
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Talk show "No.1 Yaari with Rana Daggubati" launched in collaboration with GroupM and Mindshare

exchange4media Staff Jun 24, 2017 1:02 PM

MediaCom wins media mandate of Luxehues.com?blur=25

The account will be managed and supervised from MediaCom's Gurgaon office

exchange4media Staff May 6, 2017 3:42 PM

Godrej Properties partners with Taj for luxury hotel at The Trees, Mumbai?blur=25

The Mumbai-based real estate developer will develop a world class hotel at their flagship project

exchange4media Staff Apr 17, 2017 10:45 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Lux Cozi joins Kolkata Knight Riders squad?blur=25

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

exchange4media Staff Mar 28, 2017 8:08 AM

Guest Column: Demonetisation is a groundbreaking move and will benefit the country in the long run: Rohit Gupta?blur=25

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta Nov 30, 2016 8:19 AM

Launch of new channels and portfolio expansion can spiral growth to 20- 30%: Ashit Kukian, Times Network?blur=25

Ashit Kukian, President Revenue, Times Network, tells us more on the show ‘Luxury Time’, its target audience, luxury as a category, network’s current growth YOY strategy and mainstream revenue

Madhuwanti Saha Aug 29, 2016 8:05 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

Kerala High Court orders setting aside the levy of Luxury Tax on DTH?blur=25

Levy of Luxury Tax or the like would have been a dampener for the DTH industry, which after a long and continuous investment cycle has just turned the corner in terms of operational profitability.

exchange4media Staff Dec 12, 2015 9:27 AM

Guest Column: 'Kheencho, Kheencho' Lux Cozi ad?blur=25

Crass smartness is rampant in advertising. India is among the top three countries in grabbing attention through exploitative sex visuals. Even some MNCs and large and respected brands try to indulge in that irresponsibly, finds management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Apr 13, 2015 8:21 AM

Snapdeal acquires Exclusively.com to create online luxury mall?blur=25

Under this partnership, Exclusively will complement Snapdeal's existing ecosystem and provide consolidated offerings for the luxury and lifestyle shopper. Luxury and premium fashion brands from across the world can now open stores in Exclusively's online luxury mall

exchange4media Staff Feb 19, 2015 9:04 AM

 Havas Media Group launches "LuxHub"?blur=25

The global lead for the project, fashion and luxury expert Isabelle Harvie-Watt, will oversee the strategic expansion and consulting offer for LuxHub

exchange4media Staff Jan 14, 2015 11:18 AM

Dulux Paints gets a shade more aggressive, eyes double-digit growth?blur=25

The brand has launched three campaigns this year-the Velvet Touch, the Weather Shield, and the Super Clean campaign. This is the first time in over a decade that the company has advertised three brands in such quick succession

Ankur Singh Oct 30, 2014 8:13 AM

Mobile not just for communication, but commerce as well: Priya Nair?blur=25

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval Sep 15, 2014 8:24 AM

Top luxury brands eye India's rising HNI market?blur=25

World’s luxury brands are keen to grab a pie of India’s growing luxury goods market. The Luxury Festival, jointly organized by GroupM & Quintessentially Lifestyle Services aims to showcase the world’s leading luxury brands in one space

exchange4media Staff Sep 3, 2014 8:22 AM

DNA launches new brand campaign, 'Breaking News, Broken Down'?blur=25

DNA aims to fulfill the dynamic reading habit of emerging young readers. The new format comes from an insight on how DNA's young reader base reacts to breaking news. With its new brand campaign, DNA has laid out its positioning as 'News for the Busy Indian'

exchange4media Staff Aug 21, 2014 8:20 AM

The future of niche magazines in the regional landscape?blur=25

With users craving for more relevant and niche content, magazine brands have expanded their reach nationwide. Experts predict positive outcome

Devansh Sharma Jun 15, 2014 9:27 AM

India a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai," shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:46 AM

a strong market for luxury cars despite slowdown, says BMW?blur=25

"We are investing up to Rs 3.9 bn in India. By the end of 2013, we will have 7 products locally produced in our plant in Chennai, shares Philipp von Sahr, Prez, BMW Group India

Twishy Oct 11, 2013 8:44 AM