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Jaleel elevated to Group Chairman and Chief Creative Officer. Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group

exchange4media Staff Sep 5, 2018 9:00 AM

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In the multi-film campaign conceptualised by Lowe Lintas, Varun Dhawan highlights the strong bond of Resiquick which lends to the tagline - 'sirf chipkao nahi, jodo'

exchange4media Staff Sep 2, 2018 10:00 AM

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Volini Maxx is a new variant of Sun Pharma’s popular brand, Volini. It is targeted for severe pains including musculoskeletal, joint and low back

exchange4media Staff Aug 29, 2018 3:26 PM

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Zee Corporate's campaign ‘#DibbaLautaao’ urges people to extend help to the state by reminding us of the true spirit of Kerala people

Pallavi Borkar Aug 27, 2018 7:28 PM

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A look at what channels of Mathrubhumi, Aisanet, Amrita, Flowers and Mazhavil Manorama have planned this Onam season to keep viewers glued to their TV screens

Neethu Mohan Aug 13, 2018 8:53 AM

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Sameer Singh, CEO, South Asia, GroupM; Anupriya Acharya, CEO, Publicis Media; and Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas, shared their learning on digital marketing and how they can stay on the top of the creative and digital game

exchange4media Staff Aug 2, 2018 12:33 PM

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Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.

Naziya Alvi Rahman Jul 26, 2018 8:59 AM

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#ChooseYourAge campaign challenges the inherent notion of what one can or cannot do at a certain age.

exchange4media Staff Jul 25, 2018 4:17 PM

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Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others

Pallavi Borkar Jul 24, 2018 8:57 AM

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Prime Minister Narendra Modi, Amitabh Bachchan and Shah Rukh Khan lost 3 lakh, 4 lakh, and 3.6 lakh Twitter followers, respectively

exchange4media Staff Jul 17, 2018 9:00 AM

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Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

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In the South Indian GEC category, Colors Kannada, Asianet, Sun TV maintained their dominance, while in Telugu GEC category Zee Telugu surpassed Star Maa.

exchange4media Staff Jul 2, 2018 8:54 AM

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The ‘Flipkart Fashion- India Ka Fashion Capital’ campaign has been conceptualised by Lowe Lintas, Bangalore.

exchange4media Staff Jun 29, 2018 4:03 PM

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After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Misbaah Mansuri Jun 14, 2018 8:54 AM

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Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

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Colors Kannada, Asianet, SUN TV and Star Maa continue to dominate their respective language markets

Neethu Mohan Jun 11, 2018 8:52 AM

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The owner of Malayalam GEC channel Flowers, will be launching a 24x7 news channel called Twenty Four

exchange4media Staff Jun 11, 2018 8:48 AM

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As part of the enhanced business strategy, the brand is working with Lowe Lintas on creating clutter-breaking, digital-first communication for its audience across the world

exchange4media Staff May 28, 2018 4:55 PM

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South Indian GEC Channels Colors Kannada, Asianet, and SUN TV continues to lead the list in their respective languages. Three south Indian channels found their slots in the Top Channels of across genres.

Neethu Mohan May 28, 2018 8:50 AM