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The campaign aims to touch the hearts of millennials and encourages them to buy jewellery online

exchange4media Staff Oct 18, 2017 4:21 PM

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Axis bank has launched a new Home Loan campaign with a unique product differentiator - “Home Loans with 12 EMIs Off”

exchange4media Staff Sep 16, 2017 9:12 AM

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The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be getting the best deal for it

exchange4media Staff Aug 26, 2017 8:42 AM

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George on industry speculations on his future partnership with Balki, why no sane person should doubt the future of a 70-year-old institution in its prime form on the back of two resignations and more

Priyanka Mehra Jul 19, 2017 7:53 AM

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A recap of the most important stories that you may have missed this week

exchange4media Staff Jul 8, 2017 7:53 AM

GolinOpinion bags communication mandate for Lingerie Shop?blur=25

The agency to conceptualize and plan the launch of the brand in India

exchange4media Staff Jun 1, 2017 8:34 AM

MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion?blur=25

GolinOpinion manages the PR mandate for some leading global and Indian companies and brands

exchange4media Staff May 29, 2017 12:25 PM

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group?blur=25

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today

Priyanka Mehra Apr 25, 2017 8:20 AM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold?blur=25

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM

Naveen Gaur appointed COO, Lowe Lintas?blur=25

Gaur to oversee Lowe Lintas’ offices in New Delhi (NCR), Bengaluru, Chennai, Hyderabad, and Kolkata, effective immediately

exchange4media Staff Apr 13, 2017 4:38 PM

BIBA unveils new brand philosophy through first-ever TVC?blur=25

Through television, our attempt is to not simply reach out to all women but to connect with each and every one of them, says Siddharth Bindra, Managing Director, BIBA Apparels

exchange4media Staff Mar 25, 2017 8:11 AM

MullenLowe Lintas Group retains title of  EFFIE  Agency of the Year?blur=25

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff Dec 17, 2016 8:42 AM

Budweiser India assigns PR mandate to GolinOpinion?blur=25

GolinOpinion will be responsible for leveraging Budweiser’s brand positioning in India as the leader in creating authentic experiences for its consumers

exchange4media Staff Sep 30, 2016 4:25 PM

Tanishq's Mia raises a toast to women fighting prejudices inherent in workplaces?blur=25

The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days

Sarmistha Neogy Sep 14, 2016 8:08 AM

I have quit advertising not Lowe: R Balki?blur=25

In an exclusive chat, R Balki gets talking on his years at Lowe, his 22 year old partnership with Joseph George and his expectations from the Group post his exit

Priyanka Mehra Aug 22, 2016 9:34 AM

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“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff Aug 19, 2016 12:00 AM

Adhonchos on the Brexit India Effect?blur=25

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Priyanka Mehra Jun 27, 2016 7:51 AM

MullenLowe Lintas Group bags 'APAC Agency of the Year' at Tambuli Awards for the 3rd consecutive year?blur=25

It is the first time an agency has been crowned AoY, for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named the ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too

exchange4media Staff Jun 2, 2016 10:54 AM