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“Go to a pitch with your point of view, not necessarily what the client wants, because at the end of the day they come to you because they want your thinking,” believes Arun Iyer, Chief Creative Officer, Lowe Lintas.

exchange4media Staff Aug 19, 2016 12:00 AM

Adhonchos on the Brexit India Effect?blur=25

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Priyanka Mehra Jun 27, 2016 7:51 AM

MullenLowe Lintas Group bags 'APAC Agency of the Year' at Tambuli Awards for the 3rd consecutive year?blur=25

It is the first time an agency has been crowned AoY, for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named the ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too

exchange4media Staff Jun 2, 2016 10:54 AM

MullenLowe Lintas Group, India wins title of Agency of the Year,BBDO Worldwide bags Agency Network of the Year @ APAC Effies?blur=25

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

exchange4media Staff Apr 22, 2016 8:52 AM

"We shy away from awards that only recognize creativity" Joseph George?blur=25

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff Jan 29, 2016 9:27 AM

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat?blur=25

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

Priyanka Mehra and Sarmishtha Neogy Jan 28, 2016 8:55 AM

Industry leaders Takeways from  Sundar Pichai?blur=25

Industry leaders give their views as Sundar Pichai unveils Google’s roadmap for India in his first official visit

exchange4media Staff Dec 18, 2015 9:17 AM

Guest Column: 2016 Resolutions with a Twist: Joseph George?blur=25

Joseph George Regional President, South & Southeast Asia, Group CEO India Mullen Lowe Lintas gives us 18 resolutions for 2016 but with a twist

Joseph George Dec 17, 2015 8:50 AM

Idea Cellular’s new spot promotes ‘Doing Good’ by sharing data plans?blur=25

Lowe Lintas conceptualised the campaign, which highlights several scenarios where people want to do ‘good’ to others and they do it by sharing their internet data with them

Sarmistha Neogy Nov 27, 2015 8:43 AM

LinTeractive appoints Parag Shahane as Unit Creative Director?blur=25

Shahane joins LinTeractive from Pinstorm where he held the post of VP – Creative

exchange4media Staff Nov 6, 2015 8:09 AM

Lowe Lintas Mumbai wins Grofers; launches brand campaign?blur=25

The mandate for Lowe Lintas Mumbai is to build brand Grofers and establish it as the one-stop destination for grocery & home needs, on the digital platform

exchange4media Staff Sep 4, 2015 6:06 PM

Idea Cellular launches new TVCs to promote National Mobile Number Portability?blur=25

Conceptualised by Lowe Lintas and Partners, the two TVCs feature song and dance sequences and are an extension of the ‘No Idea, Get Idea’ campaign

exchange4media Staff Aug 22, 2015 1:58 PM

Lowe Lintas appoints Shayondeep Pal as ECD, Delhi?blur=25

Pal takes over from Shriram Iyer, who was recently named NCD, Mullen Lintas

exchange4media Staff Aug 18, 2015 8:48 AM

Lowe Lintas  Partners is rebranded as Mullen Lowe Lintas Group?blur=25

The Group also announces their plans for a two-creative-agency structure. In addition to Lowe Lintas, the group will be soon launching an independent new creative agency, Mullen Lintas. Arun Iyer takes on the role of CCO at Lowe Lintas, and Amer Jaleel takes on the role of Chairman and CCO of the newly created agency, Mullen Lintas

exchange4media Staff Jul 21, 2015 2:51 PM

Havells continues on emotional route with new ad film?blur=25

As it has done with its past campaigns, the brand has leaned on an emotional tale to send across its message. Set in picturesque Kashmir, the new creative by Lowe Lintas Delhi showcases the love between daughter and father

exchange4media Staff Jul 11, 2015 8:41 AM

Zopper ropes in Lowe Lintas & Partners to handle its creative mandate?blur=25

The move will help nurture the brand’s unique identity and make it synonymous with smart shopping for new age (Mobile first) customers

exchange4media Staff May 28, 2015 6:05 PM

Hope is the strongest tailwind favouring the government today: Joseph George?blur=25

'Make in India' could well be one of modern India's biggest ideas. Conceptually, though being manufacturing based, this idea has a wider and far reaching remit when interpreted in its fullness, finds Lowe Lintas & Partners CEO Joseph George

Priyanka Mehra May 21, 2015 8:51 AM

Lowe Lintas India named No. 1 Creative Agency in the World by World Advertising Research Center?blur=25

Rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No. 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the top 5

exchange4media Staff Feb 26, 2015 9:10 AM

The High of building Brand Lowe?blur=25

Joseph George, CEO & Vikas Mehta CMO, Lowe Lintas and Partners on the need for building an agency brand as a fuel to propel the agency's growth engine

Priyanka Mehra Dec 17, 2014 9:24 AM