Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 22, 2020 8:27 AM

The actress will be seen in a campaign conceptualised by MullenLowe Lintas, set to be released across multiple mediums, including television, digital and in-store

exchange4media Staff Feb 22, 2020 7:47 AM

The account will be managed by Lowe Lintas Mumbai and the campaign launching Hershey's Kisses in India is expected to go live soon

exchange4media Staff Feb 14, 2020 7:53 PM

Prior to his appointment, Kapoor was the Head of Creative, South at McCann Worldgroup

exchange4media Staff Feb 6, 2020 1:55 PM

The account was won after a multi-agency pitch was called in October last year and will be handled out of the agency’s Delhi office

Neeta Nair Feb 3, 2020 11:18 AM

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Jaleel, Group CCO & Chairman of Mullen Lowe Lintas Group, in the Creative Connect sessions spoke about how his agency integrated TV with Internet and mobile for several brands

exchange4media Staff Feb 1, 2020 9:21 AM

Mishra will be leaving the agency to pursue his interests in the field of direction

Neeta Nair Jan 13, 2020 4:48 PM

Khanna has been in the advertising business for over two decades, of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai & Bangalore

exchange4media Staff Jan 13, 2020 1:12 PM

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM

The agency created the first film based on UP and Delhi, with region-specific insights from both the markets

exchange4media Staff Dec 28, 2019 8:12 AM

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

exchange4media Staff Dec 22, 2019 10:00 AM

Krishnan moves from Lowe Lintas where he was President and was spearheading the South operations

exchange4media Staff Dec 19, 2019 10:54 AM

This is the agency's second big win on an account under the Coca Cola brand umbrella in India this year

Neeta Nair Dec 18, 2019 2:53 PM

VoiceX has successfully completed brand engagement solutions pilot for a couple of key brands and is now ready for commercial launch

exchange4media Staff Dec 2, 2019 6:13 PM

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range

exchange4media Staff Nov 19, 2019 5:15 PM

The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

Chintamani Rao, Strategic Marketing and Media Advisor, pays his tribute to Alyque Padamsee on his first death anniversary

Chintamani Rao Nov 18, 2019 1:32 PM

Mehta is leaving after nearly 10 months of his appointment as CEO to pursue a new opportunity in another part of the world

exchange4media Staff Oct 25, 2019 5:45 PM