The digital blockbuster hits and flops of 2012

Manish Agarwal, CEO, Reliance Ent Digital puts the spotlight on few forecasts for 2012 that became timeless, and some that fell by the way

Manish Agarwal Jan 1, 2013 7:04 PM

Amitabh Bachchan to carry the London Olympics torch

Bachchan has been specially invited to be part of the London Olympics 2012 and will be carrying the torch on July 26 in Southwark at 10:30 am.

exchange4media Staff Jul 26, 2012 7:05 PM

Barbie honours women achievers at Olympics 2012

Barbie has introduced tennis player, champion gymnast and trackstar dolls to pay tribute to women athletes at the London Olympics 2012

exchange4media Staff Jul 26, 2012 7:03 PM

Olympics 2012: Brands drum up national pride

When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer

Shree Lahiri Jul 25, 2012 8:33 PM

MediaCom, Brandwatch launch Olympic Twitter Trackers

Sponsorship buzz tracking tools show who’s leading the race for social success in the “mention marathon” during the London Olympics

exchange4media Staff Jul 20, 2012 8:58 PM