For the six-month period ending June 30, Lokmat’s daily circulation climbed to 373,808, according the ABC January-June 2010 report. The paper’s Pune edition itself showed a growth of over 100,000 copies during this period. The circulation increase has been attributed to Lokmat’s strategic plan, ‘Operation Redbox’.
Despite a few hiccups due to the economic slowdown, Lokmat Group managed to launch a few new editions in the year gone by. Looking ahead in 2010, the Group is drafting plans keeping its new media businesses in the mind. Jwalant Swaroop, Director, Advertising and Business Development, shares Lokmat Group’s plans with exchange4media.