lok-sabha-elections
Satish K Singh, Editor, Zee News & Paritosh Chaturvedi join News Express?blur=25

Satish K Singh has been appointed as Consulting Editor. He has over 24 years of experience. Paritosh Chaturvedi, also of Zee News, joins as Deputy Executive Editor

exchange4media Staff Jan 6, 2014 2:35 PM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014?blur=25

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 10:25 AM

Broadcast media starts capitalising on election sentiment?blur=25

Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game

exchange4media Staff Jan 2, 2014 9:45 AM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014?blur=25

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 9:04 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%?blur=25

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest?blur=25

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

Five marketing lessons one can learn from Narendra Modi?blur=25

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM

Congress readies its partymen to use social media effectively?blur=25

Congress is conducting a social media workshop to familiarise its leaders with the intricacies of engaging people on social media as well as navigate the new media platform

Abhishek Mehrotra Aug 24, 2013 10:16 AM