lok-sabha-elections
Satish K Singh, Editor, Zee News & Paritosh Chaturvedi join News Express

Satish K Singh has been appointed as Consulting Editor. He has over 24 years of experience. Paritosh Chaturvedi, also of Zee News, joins as Deputy Executive Editor

exchange4media Staff Jan 6, 2014 2:35 PM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 10:25 AM

Broadcast media starts capitalising on election sentiment

Following the buzz around the State Assembly polls, now all eyes are on the Lok Sabha polls in 2014, and already various channels have lined up a slew of pre-election content to stay ahead of the game

exchange4media Staff Jan 2, 2014 9:45 AM

Lok Sabha polls, TV ad cap issue to keep OOH industry buoyant in 2014

The OOH industry saw steady growth in 2013 amid economic slowdown. OOH is looking forward to the LS polls, TV ad cap & possible integration with the mobile platform to fuel growth

Abhinna Shreshtha Jan 2, 2014 9:04 AM

GroupM revises industry growth estimates down to 8.5% from 9.9%

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff Sep 18, 2013 7:38 AM

GroupM revises industry growth estimates down to 8.5%; print to be hit hardest

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff Sep 17, 2013 11:25 AM

Five marketing lessons one can learn from Narendra Modi

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM

Congress readies its partymen to use social media effectively

Congress is conducting a social media workshop to familiarise its leaders with the intricacies of engaging people on social media as well as navigate the new media platform

Abhishek Mehrotra Aug 24, 2013 10:16 AM