lok-sabha-elections
Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 11:41 AM

Tata releases a 10-Point Women's Manifesto ahead of the General Elections

The 'Voice of 49 per cent' women's manifesto is the outcome of the 'Power of 49' campaign. This entire campaign is powered by Maxus

exchange4media Staff Mar 24, 2014 8:31 AM

BJP rolls out nation-wide OOH campaign

Approximately 30 lakh sq ft of vinyl across 8,000-plus units has been utilised for this massive spread. Madison Outdoor Media Solutions (MOMS) has rolled out the campaign across eight states

exchange4media Staff Mar 19, 2014 9:41 AM

Narendra Modi takes the lead in Twitter popularity

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

Social media poll campaigns to require Election Commission's nod

Chief Electoral Officer Praveen Kumar has said that launching a poll campaign in the social media will require an okay from the appointed panel of the Election Commission of India

exchange4media Staff Mar 13, 2014 9:53 AM

LS Polls: Political parties draw out social media & advtg battle plans

The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Vivid: Media - Don't control or crush it, but free it

When media comes out of its reservations and collectively engages in sincere reportage, the progress of the nation is inevitable, says exchange4media's Annurag Batra

Annurag Batra Mar 3, 2014 9:11 AM

Regional markets to put print industry in an upward trajectory: Manish Tewari

As per the I&B Minister, inherent advantages of the print industry - extensive reach, localisation benefits and ability to create trust & achieve higher attention span - are expected to serve as a base for growth

Abid Hasan Feb 25, 2014 8:55 AM

People need to be at the centre stage & not marginalised: Vinay Tewari

CNN-IBN's Managing Editor speaks about prominently focusing on election coverage with its forthcoming show 'Open Mike', which aims to be the voice of the common man during the elections

Abid Hasan Feb 24, 2014 9:23 AM

BJP's poll onslaught to get Piyush-Prasoon's creative muscle?

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign

Priyanka Mehra Feb 21, 2014 9:55 AM

Ad industry beats expectations to grow 11.1% in 2013; outlook promising for 2014

The growth prediction for media ad industry for 2013 was 7.4%, but actual growth was 11.1%, as per the Pitch Madison Media Advertising Outlook 2014. The market is expected to grow by 16.8% in 2014

Sam Balsara Feb 20, 2014 7:54 AM

BJP starts mailer campaign, maintains lead over the Congress

The BJP has a good track record when it comes to its digital outreach programmes. Many commentators agree that social media will be one of the key influencers in this year's General Elections

Abhinna Shreshtha Feb 18, 2014 8:23 AM

Radio One Q3 FY14 revenues up 10.45% at Rs 15.22 cr

Profit before tax in Q3 FY14 stood at Rs 1.78 cr, up from Rs 1.51 cr in the same period last year, a growth of 17.88%. Q3 saw Radio One being EBIDTA positive across all its seven city stations

exchange4media Staff Feb 5, 2014 9:41 AM

Has the BJP lost the OOH battle to the Congress?

Congress' aggressive marketing stance has seen it spend crores on print, TV & OOH campaigns, while the BJP is yet to announce the media agency that will spearhead its Lok Sabha elections 2014 campaign

Abhinna Shreshtha Feb 4, 2014 9:15 AM

Vivid: Is Priyanka Gandhi-Vadra managing media for brother Rahul Gandhi?

Priyanka Gandhi-Vadra is finally coming out of the self-imposed shadows ahead of the upcoming Lok Sabha elections, where the Congress is eyeing a third term, says exchange4media's Annurag Batra

Annurag Batra Feb 3, 2014 9:25 AM

TAM plans to challenge MIB guidelines in court

With just 26 days left for implementing the new terms & conditions, including limiting equity stake in ratings agencies to 10%, TAM's options are limited

Abid Hasan Jan 21, 2014 8:46 AM

Can social media turn the tables in the Lok Sabha elections 2014?

As per a study done by social business intelligence Simplify 360, 24% of actual voters are on social media, while 31% of Twitter users in India have actually read a tweet on politics

exchange4media Staff Jan 15, 2014 8:15 AM

ABP News launches ‘7 Race Course Road’ with Chetan Bhagat as anchor

‘7 RCR’ will present a picture of how India will appear in the near future & profile all those who could become contenders for the country’s Prime Minister. The series goes on air today

exchange4media Staff Jan 11, 2014 11:31 AM

Video: 2014 will be a tumultuous year; there are too many forces at play - Josy Paul

The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play

Priyanka Mehra Jan 10, 2014 9:27 AM

Satish K Singh, Editor, Zee News & Paritosh Chaturvedi join News Express

Satish K Singh has been appointed as Consulting Editor. He has over 24 years of experience. Paritosh Chaturvedi, also of Zee News, joins as Deputy Executive Editor

exchange4media Staff Jan 7, 2014 7:46 AM