lok-sabha-elections
YouTube keeps Indian Diaspora stay abreast of results on counting day

YouTube partnered with all leading broadcast news players, including regional news channels, to bring live news to users for the elections results

exchange4media Staff May 17, 2014 9:42 AM

Election Tracker: Modi wave continues as counting day dawns

Narendra Modi continued to be the most popular politician of the week (May 5-11), while #ModispeakstoArnabwas the most talked topic during the week

exchange4media Staff May 16, 2014 10:49 AM

The Gandhi Dynasty: For whom the bell tolls

With various exit polls predicting the exit of the Congress-led UPA government and BJP-NDA’s return to power after 2004, the fate of the Congress top leadership may be in jeopardy says senior journalist Rahul Tewari

Rahul Tewari May 16, 2014 10:21 AM

Hindi news channels set to earn robust money from the polls

Hindi news channels are expected to earn close to Rs 140 crore-Rs 160 crore among them in the election season, as per industry estimates

Abhinav Trivedi May 16, 2014 9:57 AM

NDA to cross 300-mark, Congress may fall below 100: Social media exit poll

Analysis of social media conversations on Lok Sabha Elections 2014 shows that Narendra Modi-led BJP and its coalition will win more than 300 of the 543 Parliamentary seats in the country

exchange4media Staff May 16, 2014 9:07 AM

Week 19 ratings: All major GECs witness decline

With the Lok Sabha Elections reaching the final stage & with the IPL progressing into the next week, major GECs have witnessed decline in viewership in Week 19. Sab TV is the only channel to see some growth

exchange4media Staff May 16, 2014 7:53 AM

Opinion polls - a report card for news channels as well?

Given the keen interest in opinion polls & their impact on people’s lives as well as market sentiments, the accuracy of the numbers are under the scanner. How much do incorrect

Abid Hasan May 15, 2014 8:26 AM

Regional news b'casters make hay while the election sun shines

Along with the national news broadcasters, all major parties have also invested significantly in the regional news channels in a bid to reach out to maximum number of potential voters

Abid Hasan May 14, 2014 8:51 AM

Average inventory costs on counting day higher in value than regular IPL matches

Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis

Abhinav Trivedi May 14, 2014 8:26 AM

This is India's first real "media-election": Prannoy Roy

India's original 'Election Man' and Executive Co-Chairperson, NDTV speaks on the role of TV in the ongoing polls, noise versus content, what Narendra Modi has done right & why it makes no sense to ban opinion polls

Abid Hasan May 13, 2014 9:28 AM

Opinion Polls 2014 point at 'Ab ki baar, Modi Sarkar'

As per the Opinion Polls across various news channels, Narendra Modi & BJP plus NDA have been predicted to get between 278 & 317 of the total 543 Lok Sabha seats, thus making a clean sweep

exchange4media Staff May 13, 2014 8:35 AM

Vivid: What India can learn from the BBC?

exchange4media's Annurag Batra compares the BBC & Indian news channels in the background of the polls and calls for Indian media to be credible, subtle, informative, yet authentic, with an ear to the ground, closer to reality

Annurag Batra May 12, 2014 7:59 AM

The Arnab-Modi interview and ideas for audience measurement

Paritosh Joshi, independent media & communication consultant, comments on how social media benefits future television measurement systems

Paritosh Joshi May 10, 2014 12:10 PM

Regional print players rue losing out on political advertising to TV, digital

Print players have admitted that spends have been much below expectations as TV & digital grabbed a major chunk of the ad pie, even as individual advertising didn’t turn up the way they had expected

Abid Hasan May 8, 2014 8:48 AM

With nation’s eyes on May 16, premium rates on TV don’t deter marketers

Brands are looking forward to association, interaction & eyeballs on Counting Day rather than ROI. Being contextual and relevant to their TG are important factors while deciding on the news channels to advertise

Abid Hasan May 6, 2014 9:47 AM

As counting day approaches, b'casters seek Rs 1.25 lakh-Rs 2 lakh for 10 sec

However, with a window of just a few hours available on May 16 & frequent channel switching expected, the ROI on counting day by brands remains to be seen

Abid Hasan May 2, 2014 9:28 AM

Broadcasters' ad revenues from polls exceed expectations

Given the intense viewer interest, the response from advertisers has been tremendous, say broadcasters as they see political advertising paying off in terms of high revenue growth

Abid Hasan Apr 30, 2014 9:30 AM

Week 16 ratings: News channels gain from polls; Times Now maintains lead

Times Now, NDTV 24x7 & Headlines Today see spurt in viewership in Week 16 as per data sourced from TAM subscribers. Media observers feel the news genre has broadly grown by 20-25% in the election season

Abid Hasan Apr 29, 2014 9:15 AM

Election Tracker: Priyanka Vadra surges ahead; Congress gets a shot in the arm

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Quick Recap: S Swamy on agencies’ absence from Goafest; Pitch fee getting the nod?; Spends swing between IPL & polls

Srinivasan K Swamy speaks on agencies abstaining from Goafest; Is pitch fee gaining acceptance?; Elections & IPL keep marketers busy – some of the major developments during the week...

exchange4media Staff Apr 26, 2014 12:52 PM