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The brand has redesigned its logo without the colour gradient, and a second version for digital platforms

exchange4media Staff Apr 12, 2018 11:37 AM

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According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

exchange4media Staff Mar 24, 2018 8:50 AM

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Happy mcgarrybowen has been mandated with redesigning the brand’s logo, along with creating a comprehensive visual identity guidebook for implementation across all its product touch points as well as communication.

exchange4media Staff Mar 15, 2018 5:32 PM

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Intuitive user experience and content take the front seat across all the changes made to its desktop and mobile app

exchange4media Staff Aug 30, 2017 7:38 AM

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The rebranding marks new thinking, devising new ways of building brands and conceptualizing ways to counter new challenges

exchange4media Staff Aug 19, 2017 9:48 AM

Wipro launches new brand identity; rearticulates its values?blur=25

The new brand identity underscores Wipro’s commitment to transformation and evolving client expectations

exchange4media Staff May 3, 2017 8:08 AM

Yatra unveils new brand identity to fuel the next decade of growth?blur=25

New logo conveys a seamless travel experience delivered via Yatra’s new marketplace model

exchange4media Staff Jan 23, 2017 8:00 AM

AXN India rebrands with a new edgy logo and tagline called LIVE R.E.D?blur=25

AXN India launched a new brand positioning with a new edgy logo and tagline called LIVE R.E.D that will come into effect from January 24

exchange4media Staff Jan 22, 2016 9:38 AM

Bloomberg TV India launches new and compelling content for viewers?blur=25

"The mood is upbeat and going forward we plan to launch more than 20 new shows this year," says Alok Nair, EVP and Business Head, Bloomberg TV India. In partnership with Impact magazine, Bloomberg has launched weekly marketing and advertising show Logo To Impact

exchange4media Staff May 1, 2015 9:29 AM

IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India?blur=25

‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry, will be aired at 6.30 pm on Bloomberg TV India every Tuesday. Launch episode featured Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system

exchange4media Staff Apr 29, 2015 10:18 AM

IMPACT launches weekly Marketing & Advertising show with Bloomberg TV India?blur=25

‘Logo to IMPACT’, a half-hour weekly news magazine on the Media, Marketing & Advertising industry, will be aired at 6.30 pm on Bloomberg TV India every Tuesday. Launch episode featured Shashi Sinha, Head of the Technical Committee of the Broadcast Audience Research Council (BARC) and CEO of IPG Mediabrands India, and Partho Dasgupta, CEO of BARC India, in a reveal-all panel discussion about BARC's new rating system

exchange4media Staff Apr 29, 2015 8:29 AM

JWT goes back to its old logo?blur=25

The company has announced it will henceforth be called J. Walter Thompson India

exchange4media Staff Feb 14, 2015 1:33 PM

India TV adopts a contemporary outlook with new logo?blur=25

The brief for the new logo included positioning India TV as a contemporary network with an international look, and signifying a large company in terms of scale and stature

Shanta Saikia Dec 14, 2013 8:19 AM

Brands find a lucrative platform to lure users via Facebook logout page?blur=25

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair Sep 30, 2013 8:29 AM

Bloomberg TV calling the Rising Stars of Indian Advertising?blur=25

Reality TV now turns its focus on advertising professionals. Bloomberg UTV is all set to spot the rising talent in advertising world through its programme ‘Logo’. The core objective of Rising Star is to give budding young marketers, copywriters, art directors and film makers an opportunity to showcase their talent and their individual interpretations of the brief.

exchange4media Staff Sep 21, 2011 8:39 AM

New corporate logo & the HD route for STAR India?blur=25

Even as everyone is talking hi-definition (HD), STAR India is taking the ‘asli HD’ route with five of its channels in a bid to offer a ‘true HD’ experience to its viewers. STAR has also unveiled a new corporate logo.

exchange4media Staff Apr 18, 2011 8:28 AM