Glo bags OOH duties of Microsoft, HCL MasterCard, Omron?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts. The vertical has also ramped up its national team with some new appointments.

exchange4media Staff Aug 29, 2011 8:37 AM

Mudra Max wins L&T Group’s media business; ac size in excess of Rs 100 cr?blur=25

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

Lodestar UM-Greenline OOH arm named GLO; key people roped in?blur=25

The new Lodestar UM-Greenline OOH vertical has been christened GLO and will provide 360 degree services in the OOH domain. Some key appointments have been made to beef up the GLO team.

exchange4media Staff Jul 6, 2011 9:18 AM

Lodestar UM & Greenline set up OOH media planning & buying vertical?blur=25

Lodestar UM has set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media. The new outfit has already commenced work on a slew of account.

exchange4media Staff Jul 1, 2011 8:44 AM

Indian Digital Media Awards: Over 500 entries received?blur=25

Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.

exchange4media Staff May 4, 2011 9:15 AM

GoaFest 2011: Maxus & Lodestar UM shine at Media Abby?blur=25

With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.

Fatema Rajkotwala Apr 9, 2011 9:04 AM

Special Update: Digital Media Awards 2011 - Last date for entries now April 25?blur=25

Haven’t sent in your entries for the Indian Digital Media Awards (IDMA) 2011 yet? Now you have time till April 25, 2011. Giving in to heavy demand from the industry, the last date for receiving entries for IDMA 2011 has been extended.

exchange4media Staff Apr 7, 2011 12:51 PM

Microsoft’s global alignment with SMG does not impact India?blur=25

Even as Microsoft India officials have not commented on the development, it is understood that Microsoft’s decision to align with Starcom MediaVest Group for its media mandate would not impact India.

exchange4media Staff Mar 22, 2011 8:53 AM

Lodestar UM & McCann Healthcare bag Omron Healthcare India duties?blur=25

In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the creative duties. The agencies will begin work on the business from January 2011.

Noor Fathima Warsia Dec 23, 2010 7:37 AM

Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM?blur=25

In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.

Jhinuk Sen Dec 16, 2010 7:26 AM

Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’?blur=25

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. The campaign will target various IT hubs across eight cities.

Akash Raha Sep 21, 2010 8:36 AM

India media inflation to cap at 9 pc in 2010?blur=25

Brought to India by Lodestar UM, the Magna Inflation Update captures media pricing trends in over 45 countries spanning the globe. The study reveals that media pricing will continue to impact advertising adversely in 2010 and ahead, especially in the emerging economies.

exchange4media Staff Feb 5, 2010 7:16 AM