lodestar-um
GoaFest 2011: Maxus & Lodestar UM shine at Media Abby?blur=25

With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.

Fatema Rajkotwala Apr 9, 2011 9:04 AM

Special Update: Digital Media Awards 2011 - Last date for entries now April 25?blur=25

Haven’t sent in your entries for the Indian Digital Media Awards (IDMA) 2011 yet? Now you have time till April 25, 2011. Giving in to heavy demand from the industry, the last date for receiving entries for IDMA 2011 has been extended.

exchange4media Staff Apr 7, 2011 12:51 PM

Microsoft’s global alignment with SMG does not impact India?blur=25

Even as Microsoft India officials have not commented on the development, it is understood that Microsoft’s decision to align with Starcom MediaVest Group for its media mandate would not impact India.

exchange4media Staff Mar 22, 2011 8:53 AM

Lodestar UM & McCann Healthcare bag Omron Healthcare India duties?blur=25

In the wake of a multi-agency pitch, Omron Healthcare India has assigned its media mandate to Lodestar UM, while McCann Healthcare has bagged the creative duties. The agencies will begin work on the business from January 2011.

Noor Fathima Warsia Dec 23, 2010 7:37 AM

Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM?blur=25

In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.

Jhinuk Sen Dec 16, 2010 7:26 AM

Microsoft, Lodestar UM, TOI allow consumers to ‘Win Big with Original’?blur=25

Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. The campaign will target various IT hubs across eight cities.

Akash Raha Sep 21, 2010 8:36 AM

India media inflation to cap at 9 pc in 2010?blur=25

Brought to India by Lodestar UM, the Magna Inflation Update captures media pricing trends in over 45 countries spanning the globe. The study reveals that media pricing will continue to impact advertising adversely in 2010 and ahead, especially in the emerging economies.

exchange4media Staff Feb 5, 2010 7:16 AM