In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
Microsoft, along with The Times of India and Lodestar UM, has announced the 30-day long ‘Win Big with Original’ campaign, which aims to help consumers identify the benefits of using original Windows software. The campaign will target various IT hubs across eight cities.
Brought to India by Lodestar UM, the Magna Inflation Update captures media pricing trends in over 45 countries spanning the globe. The study reveals that media pricing will continue to impact advertising adversely in 2010 and ahead, especially in the emerging economies.