lodestar-um
Leading ladies of advertising & media to be unveiled?blur=25

IMPACT magazine is coming up with a special edition to recognise 50 remarkable & influential women professionals in Indian media, advertising and marketing

Priyanka Mehra Mar 5, 2012 7:10 AM

Food & lifestyle genre on growth path in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 13, 2012 11:30 AM

Lodestar UM’s OOH arm Glo beefs up senior team?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:24 AM

Lodestar UM’s OOH arm Glo beefs up senior team?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices

Deepika Bhardwaj Jan 13, 2012 11:23 AM

FoodFood rules food & lifestyle genre in 2011?blur=25

Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content

Suraj Ramnath Jan 12, 2012 7:38 AM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 11:41 AM

Mumbai Mirror strengthens stance as people’s paper?blur=25

Taproot India’s campaign, titled ‘I Am Mumbai’, portrays Mumbai Mirror as the voice of every common citizen.

Sai Prasanna Dec 22, 2011 8:12 AM

Lodestar UM adds Cipla & BGG?blur=25

Cipla has partnered with the agency for its 75-yr celebrations. BGG, from Which? UK, makes its India debut this year with Lodestar as media AOR.

Noor Fathima Warsia Dec 21, 2011 3:40 PM

Usha Intl assigns media duties to LMG; ac size Rs 25 cr?blur=25

The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.

Nitin Pandey Nov 23, 2011 9:43 AM

Lodestar UM wins at Festival of Media Asia Awards?blur=25

Lodestar UM is the winner for Best Entertainment Platform for the work it has done for Coke Studio at the inaugural Festival of Media Asia Awards. UM was the Network of the Year and Coca-Cola was the Advertiser of the Year.

Noor Fathima Warsia Nov 16, 2011 9:37 AM

IMPACT Annv Spl: Shashi Sinha on 7 reasons why media industry will do well?blur=25

Shashi Sinha, CEO, Lodestar UM, lists the seven reasons why he feels the media industry will do well. According to him, the future looks very bright.

Shashi Sinha Nov 9, 2011 8:40 AM

6 Indian entries in Festival of Media Asia awards’ shortlist?blur=25

Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.

Shanta Saikia Oct 14, 2011 9:21 AM

Sony’s steady rise... But can it stay ahead??blur=25

Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.

Noor Fathima Warsia Sep 27, 2011 9:07 AM

VIP Industries Ltd moves media mandate to Lodestar UM?blur=25

Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.

Noor Fathima Warsia Sep 23, 2011 9:33 AM

Muthoot FinCorp assigns media mandate to Lodestar UM?blur=25

Muthoot FinCorp has appointed Lodestar UM as its media agency of record. Lowe Lintas handles the creative mandate. The account size is pegged at Rs 30-35 crore.

Noor Fathima Warsia Sep 15, 2011 8:30 AM

Glo bags OOH duties of Microsoft, HCL MasterCard, Omron?blur=25

Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts. The vertical has also ramped up its national team with some new appointments.

exchange4media Staff Aug 29, 2011 8:37 AM

Mudra Max wins L&T Group’s media business; ac size in excess of Rs 100 cr?blur=25

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

Lodestar UM-Greenline OOH arm named GLO; key people roped in?blur=25

The new Lodestar UM-Greenline OOH vertical has been christened GLO and will provide 360 degree services in the OOH domain. Some key appointments have been made to beef up the GLO team.

exchange4media Staff Jul 6, 2011 9:18 AM

Lodestar UM & Greenline set up OOH media planning & buying vertical?blur=25

Lodestar UM has set up an OOH specialist by tying up with Greenline, which has 360 degree experience of over 18 years in OOH media. The new outfit has already commenced work on a slew of account.

exchange4media Staff Jul 1, 2011 8:44 AM

Indian Digital Media Awards: Over 500 entries received?blur=25

Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.

exchange4media Staff May 4, 2011 9:15 AM