Sony Entertainment Television has been climbing steadily to the No. 2 position amongst the Hindi general entertainment channels. While the credit goes to various shows, most of all the ones making the difference are ‘Bade Acche Lagte Hai’ and ‘KBC’. Given the finite nature of a property such as ‘KBC’, how does the channel intend to keep the momentum going? The channel’s Business Head Sneha Rajani replies.
Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts. The vertical has also ramped up its national team with some new appointments.
In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.
Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.